ECNL Marketing Director

Posted on Nov 19, 2018 by The ECNL

Glen Allen, VA 23058
Leisure & Sport
Immediate Start
Annual Salary
Full-Time
Job Description
The Marketing Director is a full-time position based in the ECNL headquarters. The Marketing Director will create and manage internal and external communications on behalf of the league, including news creation on topics of interest, and generate publicity and awareness of the league and its programs. The Marketing Director reports directly to the ECNL Commissioner. Marketing & Brand: Develop the ECNL brand to be the most admired brand in youth sports, with comprehensive messaging, communications and branding aligned with the league's core values and supported through all marketing channels, and influencing the messaging and branding of each member club.

  • Oversee the creation, execution, and implementation of the marketing campaign creative process in conjunction with key stakeholders

  • Oversee the Media Planning Calendar and Communications Calendar to ensure timely, efficient and appropriate communications on all platforms

  • Represent the brand in line with the mission of the league in all communication

  • Grow the brand through planning, communication and social strategies

  • Manage all digital collateral including Brand Plan Decks, Marketing Decks for Membership, Partner/Sponsor Decks, and Social Media Toolkits

    Website Management: Manage a professional website with sharp and innovative graphics, frequently updated with a diverse set of stories and news to increase traffic and interest in the league, with comprehensive and easy to understand information for users regarding league programs and events.

  • Management - Develop graphics, stories and press releases, update and refresh links, pages and content

  • Updating new widgets, applications and ways to showcase content and information

    Social Media: Create social media content and planning that resonates with the league mission and marketing campaign, inspires participation and sharing from users, and increases follower and engagement.

  • Manage social media content and planning

  • Oversee day-to-day social media presence (Twitter/Facebook/Instagram/Snapchat), including engagement with followers/clubs, answering direct messages and creating unique content

  • Secure takeovers and other creative engagement strategies (Snapchat)

    Newsletters & Press Releases: Create clear, sharp, and easy to read newsletters and press releases that highlight impactful stories and events from around the league, with increasing open and click rates as well as growing distribution list.

  • Create and manage Newsletters - Boys | Girls | Player | Event

  • Develop releases and marketing for all major ECNL events/announcements, including without limitation, Amazing Young Women/S'Heroes, College Impact, National Letter of Intent Day, Conference Previews, Club and Player profiles and stories

    Events: Create and implement a communications plan that tells a unique story for every ECNL event with engagement from the majority of clubs and players at the event.

  • Manage social media staff for events

  • Create an extensive Media Content Plan

  • Oversee marketing staff at events as well as actively work onsite updating social media and website

  • Complete post event social media review

  • Plan and coordinate all aspects of the Playoffs Live Draw and related event marketing

    Graphics: Creation and development of images, marks, and graphics that align with the league's value of innovation and excellence, and resonate with the youth soccer player and related demographic.

  • Create graphics for print such as AYW Store, giveaway items, hotel keycards, medals, plaques/certificates, referee coins, bag tags, credentials and apparel

  • Create and assist with marketing decks

  • Create templates and assets for member clubs

  • Create logos for initiatives other than campaign/events

    Send Cover Letter, Resume and Professional References to:

    Jen Winnagle ECNL Commissioner

    Job Requirements:

  • Practical experience in marketing creative, preferably sports marketing
  • Computer proficiency in: Adobe Photoshop, InDesign, Illustrator, Word Press, Constant Contact
  • Writing proficiency
  • Bachelor's Degree from a accredited 4-year institution

    NOTES:

    Additional Salary Information: The ECNL will provide an additional stipend to subsidize individual purchase of health/dental The ECNL will provide a cell phone and monthly service plan

  • Reference: 561329546