ECNL Marketing Director
Posted on Nov 19, 2018 by The ECNL
The Marketing Director is a full-time position based in the ECNL headquarters. The Marketing Director will create and manage internal and external communications on behalf of the league, including news creation on topics of interest, and generate publicity and awareness of the league and its programs. The Marketing Director reports directly to the ECNL Commissioner. Marketing & Brand: Develop the ECNL brand to be the most admired brand in youth sports, with comprehensive messaging, communications and branding aligned with the league's core values and supported through all marketing channels, and influencing the messaging and branding of each member club.
Website Management: Manage a professional website with sharp and innovative graphics, frequently updated with a diverse set of stories and news to increase traffic and interest in the league, with comprehensive and easy to understand information for users regarding league programs and events.
Social Media: Create social media content and planning that resonates with the league mission and marketing campaign, inspires participation and sharing from users, and increases follower and engagement.
Newsletters & Press Releases: Create clear, sharp, and easy to read newsletters and press releases that highlight impactful stories and events from around the league, with increasing open and click rates as well as growing distribution list.
Events: Create and implement a communications plan that tells a unique story for every ECNL event with engagement from the majority of clubs and players at the event.
Graphics: Creation and development of images, marks, and graphics that align with the league's value of innovation and excellence, and resonate with the youth soccer player and related demographic.
Send Cover Letter, Resume and Professional References to:
Jen Winnagle ECNL Commissioner
Additional Salary Information: The ECNL will provide an additional stipend to subsidize individual purchase of health/dental The ECNL will provide a cell phone and monthly service plan