Culture, Events & Marketing Manager

Posted on Nov 21, 2018 by Foot Locker Inc.

Dearborn, MI 48120
Leisure & Sport
Immediate Start
Annual Salary
OVERVIEW The Local Marketing Manager (Connector) is responsible for supporting national and local marketing efforts in the Detroit area and must have event planning experience. He/she will be responsible for writing the local marketing strategy, executing it and working with local connectors and the internal Foot Locker team to optimize it throughout the year. This is the perfect role for an individual who enjoys making relationships, connecting and empowering others, is an ambitious go-getter, and has strong marketing experience. It is important that this person is gritty, innovative, reliable, influential and possess a high EQ (understands how to read and respond to social cues). RESPONSIBILITIES Continually assess and capture local Sneaker Culture ecosystem Identify local change agents (key movements and influencers) across various cultural silos (ie: fashion, music, sneakers, food, community, organizations). Continuously conduct local research to discover consumer fashion, competitor, culture and lifestyle trends: Interview local experts to collect market characteristics Initiate dialogue with customers in and out of store through focus groups and other strategies Validate on-going assumptions and understand brand perception Tracks and reports on local competitive activity and performance; advises on implications for action Prepare and disseminate monthly local market research updates Connect Create list of target customers and partners, according to local sneaker culture ecosystem assessment Maintain consistent communication with local connectors and local product vendor personnel Attend local experiences Seed and develop relationships with key market influencers to help gain brand awareness, increase local VIP membership, increase consumer engagement and drive sales Build community and execute shared experiences - in partnership with Local Change Agents Owns the building and optimization of local partnerships and community engagement plans to drive awareness and usage of Foot Locker locations as community and cultural hubs Recommend experiences to engage with customers by using core brand attributes and knowledge of local market and customer Develop programs and initiatives that grow and activate local Foot Locker VIP members Develop platform for local give back hashtag campaign Coordinate and develop Foot Locker's regional social media account, tying field marketing and national marketing campaigns together Partner with mobile and loyalty teams to develop VIP member activations that leverage mobile technology Maintain a regional calendar, including and not limited to: events, activations, collaborations and promotions Manage local field marketing budget and local activation agencies Internal local marketing empowerment and capability development Maintain consistent communication with field operations; facilitates idea-generation, buy-in and implementation planning of all marketing efforts Support field operations team with store or district led marketing initiatives Partner with store managers and visual merchandisers (in applicable markets) to educate field on visual standards and optimize visual execution Facilitate local connectivity between field operations and local organizations QUALIFICATIONS Bachelor's degree or a combination of education and equivalent work experience Experience within marketing, brand management, retail and/or similiar background preferred Minimum 3 years of experience in events or local connectivity marketing Experience with social channels and trends Connections within the local music scene, highly preferred Connections in the local market and with a deep understanding of the community and what makes the market thrive Strong knowledge of sneaker culture, fashion trends, music, sports Ability to act as a leader, work well independently and remotely from team leader and peers Retail experience a plus

Reference: 561329030

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