Brand Communications Mgr Cross Category

Posted on Nov 20, 2018 by Nike

Portland, OR 97201
Leisure & Sport
Immediate Start
Annual Salary
Full-Time
Job Description

Nike, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike's stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.

Description

We are looking for a passionate storyteller well versed in all forms of modern communication to help create the future of Nike Brand Communication.

The Brand Communication Manager (Nike Brand Voice) needs to have their finger on the pulse of sport and youth culture and be able to drive creative strategy and execution that cuts through and connects with various types of athletes. The ideal candidate is one-part strategic planner, one-part creative director and one-part producer, and one-part digital storyteller.

As a member of the world class Brand Marketing team, you will partner and work closely with the sports marketing teams, brand innovation teams, and media teams. You will also serve as a critical connection point within the Global Brand Communication Network collaborating with the geography and city teams while building strong day-to-day relationships with key agency, creative and production partners.

A critical role of the Brand Communication Manager will also be to lead the integration of Nike Storytelling into the Nike Direct offense, this role will partner closely across Nike Direct, Nike Media, and social teams to develop unique and compelling cross channel expressions of the ideas, delivering engaging (platform specific) content directly to our consumers and eliminating duplicative content end-to-end. This role will ensure the overarching creative vision remains intact from ideation to execution across all relevant and valuable marketing channels and translates to tangible/measurable results.

Responsibilities include:

  • Manage creative strategy, briefing, creative development and delivery of world class storytelling for key cross-category Nike brand moments (e.g. Olympics).
  • Develop and deliver a distinct and human presence for the Nike brand across social and Direct channels.
  • Manage timelines and deliveries throughout the entire creative process from strategy to delivery.
  • Build strong day-to-day relationships with key agency, creative and production partners.
  • Be a thought partner, leader and resource for the cross-category brand teams social team.
  • Drive and report results that deliver against key campaign KPIs.
  • Be a positive and engaged member of the global brand communication team.
  • Develop and share best practices for modern storytelling with an emphasis on social media.

    Qualifications

  • BA/BS degree preferred
  • 5+ years of work experience in brand marketing/advertising/communications/production
  • Proven ability to lead across advertising and storytelling with a focus on youth culture, preferably within the footwear, apparel, sport, or fitness industry
  • Well-versed in new and innovative media channels, and be an expert in finding a sharp point of view, and interesting new ways to engage audiences
  • Demonstrated ability to apply these skills in innovative ways that elevate brand excellence.
  • Experience managing creative production including high-end premium production as well as down-and-dirty quick-turn content creation.
  • Strong understanding of digital technologies, trends and social media landscape
  • Knowledge and sensitivity to trends influencing content creation and delivery.
  • Must be able to write creative briefs that clearly articulate communication objectives and success criteria in order to inform and direct agency work and creative development
  • Connections to sport and youth culture preferred.
  • Strong written and oral communication skills.
  • Ability to create and deliver presentations.
  • Ability to collaborate effectively across disciplines (advertising, design, media)
  • Demonstrated knowledge of entire campaign process from concept through production.
  • Ability to travel 20%.

  • Reference: 561327617