Social Media Editor

Posted on Nov 15, 2018 by NBC Sports Group

New York, NY 10001
Leisure & Sport
Immediate Start
Annual Salary

Position Overview:
The Social Media Editor will help manage SNY's social media presence to maintain consistent voice and own audience interaction across social media platforms.

  • At the direction of the Editor-In-Chief and Senior Social Media Editor, will own and maintain SNY's brand and tone of voice across platforms to ensure consistency.
  • Produce and edit video, images and GIFs for use across and social media platforms
  • Pitch, write, create and curate content for social media platforms. Ensure that the posts reflect the tone and voice of SNY\u0027s content strategy.
  • Optimize linear content to be published on and social platforms
  • Build audience engagement with an understanding of data and analytics, identifying and monitoring trends
  • Execute and measure marketing initiatives, including targeting and boosting, in coordination with the Multi-Platform Marketing Manager.
  • Brainstorm, draft and implement strategies to guide our social media efforts.
  • Cover events live across social platforms.
  • Identify, pitch and write trending stories.
  • Plan social-first editorial strategies, as well as custom content for visual platforms like Facebook videos and Instagram.
  • Edit and cut videos for our various social media platforms.
  • Run breaking news events across social media, including live tweeting and Facebook Live.
  • Innovate new content strategies to broaden the brand\u0027s reach.
  • Train reporters and editors across the newsroom in social media best practices.
  • Stay up to date on the latest social media announcements and emerging technologies.


  • Demonstrated ability to manage multiple stories and projects at once in an organized manner.
  • Proven track record building an audience and deepening engagement with targeted demos as part of a team.
  • Willingness to work long hours and on weekends with short notice.
  • Proficient in the use of the following camera and editing systems:
  • DSLR
  • iPhone 8+
  • Go Pros
  • TVU
  • AVID
  • AfterEffects
  • Photoshop
  • Snapstream
  • Wirecast

  • Minimum one year experience in social media or audience engagement.
  • Strong writing and editing skills required.

    Desired Characteristics

  • Bachelor's Degree preferred.
  • Previous experience in a breaking news environment is a plus.
  • Reference: 561327107

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