Senior Data Analyst, Marketing

Posted on Nov 14, 2018 by Strava

San Francisco, CA 94102
Leisure & Sport
Immediate Start
Annual Salary
Full-Time
About Strava Strava is Swedish for "strive," which epitomizes our attitude and ambition: We're a passionate and committed team, unified by our mission to build the most engaged community of athletes in the world. Every day, we're searching for new ways to inspire athletes and make the sports they love even more fun. But it's not only about achieving - we're an inclusive team, dedicated to elevating each other and the members of our community. That balanced approach has helped us revolutionize our industry, and we're just getting started. Millions of athletes are on Strava, millions more will come. When you're ready for a challenge and a team that will support you along the way, join us. About this role Strava exists to serve athletes and our goal is to build the world's most engaged community of athletes. We are looking to hire a Senior Data Analyst, Marketing who is passionate about telling the Strava story with data, both to our athlete community and the world at large. This position partners with the Marketing team, which has global responsibility for driving brand awareness, user acquisition, and engaging our user base. The ideal candidate will be curious, collaborative, have strong initiative and a nose for uncovering interesting insights. Day to day, the Senior Data Analyst, Marketing will be an important member of both the Marketing and Analytics teams, providing team members with information on the business, assessing market opportunity, and impact of all marketing initiatives, while working to help drive longer term strategy with a data oriented mindset. Responsibilities Use data to tell the Strava story, and develop insights about trends in athletics and health & wellness Analyze marketing initiatives, identify areas of opportunity, and proactively engage in setting strategy Help launch, optimize, and measure the impact of brand awareness, user acquisition, and user engagement projects Design experiments and measure outcomes Work on multi-touch attribution models leveraging all marketing channels, including social, PR, email, paid, and in-app messaging Champion data-driven decision-making and Analytics best practices within Marketing Own requirements and data quality for marketing launches and related engineering development processes Develop key metrics and dashboards that help the team manage their objectives Requirements BS/MS in Statistics, Economics, Math, Physics, or similar quantitative field, or equivalent experience 4+ years of relevant experience Strong SQL skills Experience measuring the impact of brand campaigns across social, blogs, video, email and other channels Ability to process and analyze complex data sets, and interpret them to make business decisions Strong communication skills, attention to detail, and ability to manage a project or product Experience with subscription businesses, growth efforts, and/or social ad tech is a plus Prior experience in consumer Marketing Analytics preferred

Reference: 561326423

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