Global Marketing Manager - Road Category

Posted on Nov 15, 2018 by Specialized Bicycle Components

Morgan Hill, CA 95037
Leisure & Sport
Immediate Start
Annual Salary


Are you an expert at developing and executing strategy on how a brand attracts, engages, and builds a meaningful relationship with riders? Are you stoked about the opportunity to collaborate with other brilliant minds to drive stoke to road riders around the world? Are you connected with the latest trends in road cycling and ready to drive the future of the sport? Do you enjoy the challenge of leading a multi-disciplinary team to find and capitalize on marketing opportunities in unique ways? If you were able to answer "yes" to these questions, we want to talk to you!

  • Act as a leader by defining the Road marketing objectives, setting the vision and leading the implementation of successful go-to-market across bikes and equipment
  • Distill the "IT" of our products, services, and technology to the simplest, most impactful messages that connect with our riders and differentiate the brand
  • Partner with cross-functional teams and external stakeholders including product, merchandising, supply, and sales to facilitate the complete progression from insight to product creation, sales programs, consumer messaging and go-to-market executions
  • Educate, inspire, and influence global teams to ensure consistent brand and product messages land on digital, in retail, and at events
  • Identify, create and deliver comprehensive marketing plans to deliver best-in-class marketing, that both stays within budget and ensures sell-thru and brand elevation

  • Demonstrated leadership capability, including ability to motivate, lead, negotiate and influence, especially with cross-functional teams and indirect reports
  • Ability to prioritize and balance multiple projects, especially in ambiguous, fast-paced environments
  • Natural communication and the ability to easily articulate a vision and inspire others to see your point of view
  • Willingness to be wrong, but brave enough to keep pushing towards what's right
  • Proven track record of planning and driving projects, including budget development, management and problem solving
  • Curiousity, creativity and the readiness to take calculated risks

Preferred Qualifications:
  • 6+ years of experience in brand marketing within cycling, sport or fashion
  • Love of cycling and outdoor activities as well as technical product knowledge and an understanding of bicycles, apparel and equipment
About Specialized:

First and foremost, we are riders. We share the core belief that Cycling Changes Life. From product development and operations, to finance and marketing - every role at Specialized contributes to a culture of sustainable, global growth and innovation. Around the world, we work to recruit candidates who are passionate and curious with the belief that everyone has the potential to be a leader.

Reference: 561326393