Digital Media Coordinator

Posted on Nov 14, 2018 by Foot Locker Inc.

Wausau, WI 54401
Leisure & Sport
Immediate Start
Annual Salary
Full-Time
OVERVIEW Integrity, leadership and excellence are foundations for a strong business. Combine that with a team who is passionate about what they do, a fast-paced environment and growth opportunities in an exciting industry, and you have the formula for success that we strive for at Footlocker.com/Eastbay. The Digital Media Coordinator will be responsible for identifying, researching and establishing prospective partnerships via the digital media channel. The position will be responsible for developing business models, illustrating return on investment and managing ongoing partner relationships to achieve business objectives. Serving as the subject matter expert on display and affiliate media is needed for success in this rewarding role. RESPONSIBILITIES The Digital Media Coordinator will be responsible for identifying, researching and establishing prospective partnerships via the digital media channel. The position will be responsible for developing business models, illustrating return on investment and managing ongoing partner relationships to achieve business objectives. Serve as subject matter expert on display and affiliate media. The Digital Media Coordinator will be responsible for: Collaborating with internal teams and partners to continue bridging the gap between B&M and e-Commerce via digital marketing strategies. Maintain partnership communications, conflict resolutions, compliancy deliverables and sales revenue. Develop marketing plans for each brand as assigned through multiple digital media outlets. Identify specific targets, impact, reach, cost and sales potential with each partnership and prospect. Target and reach audiences to generate maximum demand while cultivating relationships with partners. Perform regular analysis and research on relevant display and affiliate trends, strategies, and objectives. Ensure brand/message consistency across all digital media messaging. Maintain knowledge and expertise in all relevant paid social media and affiliate platforms. QUALIFICATIONS Qualifications of a Digital Media Coordinator are: Bachelor's Degree from a four-year college or university One to Two years Digital Marketing Experience and/or Web Marketing Experience Strong communication skills

Reference: 561326353

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