Assoc. Digital Content Coord.

Posted on Nov 15, 2018 by Callaway Golf

Carlsbad, CA 92008
Leisure & Sport
Immediate Start
Annual Salary
Full-Time

Description

Callaway Golf Company is a leader in total performance, premium golf equipment while also being a great place to work! We are passionate and push the limits of innovation. We dare to be great while acting with integrity and respect. We stay hungry, yet humble. All while having fun and making golf enjoyable for everyone!

Our company is a blend of experience and diverse backgrounds, and our leaders have a strong history of building and selling successful initiatives. We are working to build a truly groundbreaking company, and we want top-notch people to join us in that mission.

JOB OVERVIEW

We are looking for a self-motivated, organized, and creative Digital Content Coordinator to join our growing team to help create and drive digital content for OGIO. As a fast-growing brand, we want to take our digital marketing presence to the next level and are looking for the right person to lead that effort. This role will lead the charge on creating multi-media content, sharing it with our audiences, and shaping our brand personality. This individual will also be the internal voice of our consumers, as he or she will talk with more of them every day than our competition does in a month.

This role will help support and build digital, social, and community marketing activities for the OGIO brand at Callaway Golf through best-in-class content and storytelling around its products and services. The company's brand publishing system creates, distributes, and promotes content across owned and operated platforms, through content collaborations and through new media partnerships.

ROLES AND RESPONSIBILITIES

  • Collaborate with OGIO marketing and design team to help define user experiences for various platforms from concept through creation.
  • Supports the creative digital content, social media and community management for OGIO products.
  • Coordinates with internal partners to successfully plan, execute and activate digital content plans.
  • Support creative requests including but not limited to events, presentations, communications, etc.
  • Assists in evaluating new content opportunities, creative content project management, insights, measurement and reporting, platform-specific marketing, event management, audience acquisition, among others.
  • Develop competence (and passion) for OGIO products and services to interface with consumers on the OGIO Community, enthusiast forums, across social channels and in person.
  • Develop written copy, storytelling, and narratives for digital content.
  • Supports production activities for content collaborations with media partners and/or digital creators.
  • Coordinates communications to internal groups, brand ambassadors and key influencers.

    TECHNICAL COMPETENCIES (Knowledge, Skills and Abilities)
  • Self-motivated, creative, and enthusiastic team player who thrives in fast-paced, highly productive and particularly collaborative environment.
  • Strong writing skills with ability to adopt various personas.
  • Established ability for digital storytelling through social media and blogs via visual and written means.
  • Basic understanding of fundamental digital marketing and social media principles and practices.
  • Ability to help execute and implement creative ideas established by working teams.
  • Ability to help support and complete detailed project plans with accuracy, positivity and passion.
  • Must be able to think creatively and suggest solutions to issues related to marketing concepts.
  • Demonstrates excellent customer service, transparency and team-first mentality.
  • Must be self-motivated and be able to demonstrate initiative and work without supervision.
  • Ability to multi-task and ability to drive to meet assigned deadlines.
  • Demonstrate strong communication skills - both verbally and written and be able to relate to all level of employees and customers.
  • Ability to build and cultivate relationships within the business and constantly engage with fans and consumers. Ability to communicate features and benefits of OGIO products and services.
  • Professional, dynamic and friendly demeanor.
  • Attention to detail.
  • Understand what makes for a good user experience.
  • Experience using Microsoft programs and content management systems (WordPress preferred).
  • Experience with Adobe Creative Suite preferred.
  • Photography and video editing skills are a plus.

    EDUCATION AND EXPERIENCE

  • Bachelor's Degree from a four-year college or equivalent work experience.
  • Minimum of 6 months related experience and/or training in marketing, media, design, communications and/or merchandising.
  • Sporting goods knowledge a plus.

    Callaway Golf is an Equal Opportunity Employer
  • Reference: 561326233

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