Membership Director

Posted on Nov 16, 2018 by Nike

New York, NY 10001
Leisure & Sport
Immediate Start
Annual Salary
Full-Time
Job Description

Nike, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike's stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.

Description

At Nike, membership means celebrating, recognizing, and rewarding the community of athletes* who love the brand. We are looking for a highly-motivated Membership Director to lead the end to end membership experience for members in New York City.

This position will manage the membership offense in New York City across member recruitment, engagement, and retention leveraging and optimizing the portfolio of programming and benefits across B&M stores, partners, events and only-Nike experiences. Building awareness of membership and creating distinction in the city that never sleeps will be key areas of focus. Ultimately, this person will deliver a local strategy, devise, test and roll out benefits to members, and run an always on learning agenda with corresponding programming that will maximize the lifetime value of our members in New York City and help Nike set a new benchmark for membership in the industry.

With this role, you will be joining a team that is shaping the future of how the Nike brand personally engages and serves its most valued consumers. As the lead in New York City, you'll be critical in enabling the enterprise offense to create, deliver and operationalize value for members in the city, easily moving across strategy, analytics, and on the ground execution. To facilitate consistency of approach and implementation of best practices the role will report directly to the Senior Brand Marketing Director in the East while working in close partnership with the North America Membership team.

Responsibilities:

  • Lead the holistic member experience execution in NYC - across all touchpoints both digital and physical
  • Market the membership program on a local level and create distinction for the program through benefits and member experiences
  • Create, test and roll out distinctive new benefits for NYC members leveraging Nike's portfolio of B&M stores, partners, experiences, local products, and athletes
  • Create and execute consumer centric programming that positions Nike NYC to address repeat consumer-driven revenue growth opportunities
  • Devise an always-on learning agenda, incorporating feedback and best practices from around the Globe
  • Create, manage and track NYC goals and KPIs in partnership with the NA Membership team
  • Leverage member data and consumer insights from NYC to educate the organization of the member journey and key touchpoints in the city; work across the organization to optimize the journey
  • Partner with Insights Director in East to conduct research across consumer, market, and technology to maintain pulse of trends, current member perception and satisfaction, and opportunities for optimization or creation of member programs

    Qualifications

  • Bachelor's degree plus a minimum 8+ years' related experience. 2 additional years' experience in lieu of degree
  • Deep expertise and experience within New York City market and the ability to lead transformational change throughout the organization
  • Experience activating local consumer loyalty programs in a global organization
  • Expertise in communication strategy and consumer messaging
  • Experience sourcing innovative partnerships that drive mutually beneficial outcomes
  • Strong strategic mindset and bias towards action - must have the confidence and expertise to implement strategies and drive key decisions across consumer, brand and business dimensions
  • Ability to drive cross-functional collaboration, and a proven track record of delivering results
  • Ability to move at the pace the consumer demands and enjoy having many projects going at once. Can change course, be scrappy, and still deliver
  • Ability to operate in a highly ambiguous environment and a high tolerance for change
  • Excellent written and oral communication skills
  • Strong project management, interpersonal and leadership skills
  • On top of industry trends and a love for digital platforms and experiences

  • Reference: 561326167

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