Engagement Scientist, Content Analytics

Posted on Nov 17, 2018 by Nike

Portland, OR 97201
Leisure & Sport
Immediate Start
Annual Salary
Full-Time
Job Description

Nike, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike's stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.

Description

Engagement Scientist, Content Analytics

Global Consumer Knowledge

Nike does more than outfit the world's best athletes. We are a place to explore potential, obliterate boundaries, and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it's about each person bringing skills and passion to a challenging and constantly evolving game.

Nike, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike's stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.

Description:

Nike's Global Consumer Knowledge Center of Excellence is a growing team responsible for building and deepening a holistic view of Nike's consumers through data and analytics, and applying those insights to inform the development of incredible digital experiences for our consumers.

We are looking for a Content Analyst who has a deep passion for applying advanced analytic approaches, an eagerness to dig into the data, and a vision for turning data streams into a cohesive view of consumers . The ideal candidate excels in a cross-functional teams and thrives in a fast-pace organization where there is an opportunity to make a positive impact. In this role, you'll work as an extended member of Nike's marketing team, serving as an analytics expert using consumer data to identify opportunities to optimize content. You will have the opportunity to develop and execute the quantitative research and consumer analytics to develop a deep understanding of our consumers and engagement across Nike's targeted communication ecosystem, as input into experimentation/modeling and business strategy.

Key responsibilities:
  • Translating business questions into analysis scope and project plans
  • Shaping research and analytic plans, developing appropriate quantitative methodologies, and executing on the plan
  • Leading the creation of a comprehensive view of relevant consumer engagement with digital communications, incorporating a wide variety of signals, data types, and sources
  • Proposing measurement strategies and frameworks based on consumer journeys to translate business goals into KPIs and diagnostic metrics
  • Serving as an expert in analyzing and leveraging data to optimize content for our consumers
Managing vendors on fast turnaround projects and large, multi-quarter projects

Qualifications

Education:
  • BA/BS degree required; a focus in marketing, statistics, econometrics, applied math, or a quantitative behavioral sciences field preferred
  • Advanced degree is a plus, but not required
Experience
  • 2+ years experience conducting quantitative analysis on digital marketing experiences
Required Skills
  • Fluency in SQL (Hive, Impala) or similar experience in analyzing large structured and unstructured datasets
  • Experience using analytics to understand digital consumer behavior and identify opportunities
  • Experience with a statistical package is a plus (such as R, MATLAB, SPSS, SAS, Stata, etc.)
  • Demonstrated ability to translate business questions and strategy into practical analyses that are executed precisely, on-time, and on-budget
  • Ability to connect multiple sources of data (qualitative and quantitative) to tell a holistic story
  • Track record of being resourceful, identifying creative solutions and discovering new data sets/methodologies to answer business questions a plus
  • Strong communication and presentation skills


Reference: 561325710

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