Product Marketing Manager

Posted on Nov 14, 2018 by Twitch

San Francisco, CA 94102
Leisure & Sport
Immediate Start
Annual Salary
Full-Time
Twitch is seeking a Product Marketing Manager to join our growing product marketing team! You will be responsible for developing our product marketing strategy, managing go-to-market plans, and working cross-functionally as a partner to Product and channel marketing teams. You'll be responsible for driving ongoing growth and user engagement within our Twitch Creator audience. Your prime directive will be to ensure Twitch's key products and features are known, understood, and used. You'll have the opportunity to drive the success of products used by millions of creators around the globe. We are currently looking for a strong Product Marketing Manager to lead work across products that help creators earn money on Twitch and one of our newest offerings, Bounty Board. You will also have the opportunity to work on broader creator facing narratives and initiatives. Responsibilities Collaborate with Product Management throughout the entire product lifecycle, from ideation, definition, and development, to roll out, growth, and sunset Embed yourself on the product teams to develop and influence the product roadmap based on highest customer needs and insights Act as voice of the creator through insights and product team institutional knowledge to drive impactful messaging through efficient media channels Identify how a product fits within the existing landscape, how it fills a particular target market need in a way that our competitors don't, and how we want our target market to perceive our product Strategically launch new product initiatives and prioritize marketing messaging to drive the highest impact marketing Lead development of internal and external communications around new products to ensure clear understanding of product features and benefits, internal testing instructions, public release timelines, and product messaging Build comprehensive go to market strategic direction and plans, identifying key messages and tactics to support the launch of a product and ongoing engagement beyond initial push Project manage cross-functional efforts to drive successful execution of marketing activities, working closely with Partnerships, Brand, Channel teams, Public Relations, Creative, and Education Collaborate with our internal Creative agency to create high quality, on brand, Twitch native marketing assets that delight the Twitch community Requirements 5-8+ years work experience with a minimum of 3 years experience in product marketing within the tech or startup space You have experience launching products that drive measurable results, from setting the strategic direction through to execution You have exceptional writing skills and can tailor key messages based on audience insights You have experience communicating and influencing across a cross-functional team, including Product, channel teams, and executives. Bonus Points Experience across both consumer and B2B/sales organizations Experience with Influencer campaigns and/or ad buying Passion for the Twitch space, prior gaming industry experience, or experience working with influencers Perks Medical, Dental, Vision & Disability Insurance 401(k) Maternity & Parental Leave Flexible PTO Commuter Benefits Amazon Employee Discount Monthly Contribution & Discounts for Wellness Related Activities & Programs (e.g., gym memberships, off-site massages, etc.) Breakfast, Lunch & Dinner Served Daily Free Snacks & Beverages Twitch is the world's leading video platform and community for gamers, with more than 100 million visitors per month. We connect gamers from around the world by allowing them to broadcast, watch, and chat with each other. Twitch's live and on-demand video platform forms the backbone of a distribution network for video game broadcasters including pro players, tournaments, leagues, developers and gaming media organizations. Twitch is leading a revolution in gaming culture, turning gameplay into an immersive video experience. Learn more at . We are an equal opportunity employer and value diversity at Twitch. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Reference: 561325094

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