Product and Growth Analytics

Posted on Nov 19, 2018 by National Basketball Association

Secaucus, NJ 07094
Leisure & Sport
Immediate Start
Annual Salary
At the NBA, we're passionate about growing and celebrating the game of basketball. Through the intensity of the game and the amazing athletic skill of our players, we deliver excitement to hundreds of millions of fans around the world.
As a global sports and media business, the NBA is so much more. While Basketball Operations runs the league's on-court activities, other departments manage relationships with television and digital media partners, develop marketing partnerships with some of the world's most recognizable companies, oversee the licensing of NBA merchandise, and handle a wide range of responsibilities that drive the NBA's success.

Position Summary

Digital Media's mission is to bring the world courtside by providing the NBA experience for everyone, everywhere. The department creates and manages digital products that extend the league's global reach, from mobile applications to virtual reality experiences. The NBA is the most popular sports league on social media, and the Digital Media team manages all of the league's social platforms. Globally the Digital Media team also delivers live games and exclusive content through NBA League Pass directly to fans on web, mobile and connected devices, and develops strategies for distributing content with our global regional offices and partners. The department also works with NBA Digital in the U.S. (a joint venture between the NBA and Turner Sports) to manage and present best-in-class websites and digital products for the NBA, WNBA, NBA G League and all teams across the three leagues.

The Digital Media Product and Emerging Technology team's mission is to deliver world class experiences that fans love and to grow the number of fans who use our products every day. We develop a product strategy that advocates for the fan and the NBA's business, and is based on a deep understanding of consumer insights, data, and research.

We are seeking a leader who can help drive the next phase of growth for the NBA's digital product portfolio. In this role, you will help enable better decision-making for the group of product teams focused on increasing engagement, retention and revenue across our web and mobile properties. You will help evaluate and work with third party analytics tools to gather insights, and work directly with product managers to design and implement A/B and multivariate tests to impact our core metrics. You will also work closely with internal stakeholders to convey insights in actionable ways that can influence strategic decision-making and prioritization across the broader NBA organization.

Major Responsibilities

  • Develop data driven strategies to drive the growth of NBA users and subscribers through innovative product features, content initiatives, and marketing/communication efforts
  • Conduct analysis of product performance and data modeling to draw insights that drive critical decision-making and to uncover user/subscriber patterns of consumption
  • Own our engagement and retention metrics to deeply understand the dynamics of the consumer/fan lifecycle and turn consumer insights into actionable product initiatives that drive growth from activation, engagement, and retention to revenue conversion i.e. League Pass subscriptions
  • Collaborate with Marketing and Direct-to-Consumer teams to combine product, channel, and monetization models and priorities into a unified roadmap of growth initiatives
  • Working with data scientists, build statistical models and analyses (such as cohort analyses) that explain user acquisition, engagement and retention across new, existing and resurrected consumer segments
  • Working with data engineers, help build the analytics layer of our team's data environment to make data standardized and easily accessible, and design optimal architecture for BI tools
  • Assist in the coordination of data collection from various sources which may include working with external partners to resolve questions, inconsistencies, and/or obtain missing data
  • Design, build and maintain a suite of visual dashboards to track key metrics and enable self-service data discovery, and help lead communication of findings to stakeholders at multiple levels, from regional offices to senior executives
  • Help build a product management culture that emphasizes continuous learning, insights analysis and experimentation with an unrelenting fan focus

Required Experience & Knowledge

  • 5+ years of experience in a product analytics, data analysis and/or product growth/optimization role focused on digital experiences (mobile, web, video, commerce/subscription)
  • Passion for data, statistical analysis, modeling, research design and its practical application to help understand and drive product growth
  • Demonstrated ability to conduct independent data analysis, glean actionable insights, and work directly with product managers and other stakeholders to implement and measure recommended actions
  • Customer and business obsession, with a bias for action and a drive to create measurable value
  • Practical expertise with leading product analysis software tools and a willingness and ability to combine internal and external methods to gather and analyze data
  • Strong technical background, particularly as it pertains to data architecture
  • Willingness and ability to engage with stakeholders (including senior executives) and communicate insights in a flexible, professional manner
  • Must be comfortable navigating complex, matrix-shaped organizations and be persuasive and empathetic to a wide range of diverse, cross-cultural audiences
  • Experience working with premium and/or subscription products direct-to-consumer preferred
  • Technology-savvy with deep understanding of evolving media and content landscape and trends
  • Excellent presentation and written communication skills
  • Knowledge of basketball and a passion for the NBA and sports

Educational Background Required

CS/Business/Engineering or equivalent degree preferred; BA/BS required

We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law.

Nearest Major Market: New York City
Nearest Secondary Market: Newark
Job Segment: Analytics, Data Analyst, Engineer, Statistics, Data Architect, Management, Data, Engineering

Reference: 561336304

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