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Social Content Strategist

Posted on Nov 17, 2018 by Nike

Portland, OR 97201
Leisure & Sport
Immediate Start
Annual Salary
Job Description

Nike, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike's stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.


*This role has multiple openings*

As theSocial Content Strategist,you will operate as the strategic lead for shaping the social strategy of the respective category you are representing.

In partnership with Nike Direct Brand Marketing, Laundry Service (agency partner), and the Integrated Media team, you will be viewed as the trusted partner for identifying which social platforms to use, how-to best leverage them across organic and pedia media tactics and are ultimately responsible for maintaining the health of the respective social channels.


Creative Strategy and Direction
  • Sets the strategy for how the category shows-up across social platforms with consideration for both paid media and organic distribution
  • Responsible for briefing internal creative partners and agencies
  • Understands content performance metrics and builds an evaluation period into the content development process

Programming, Publishing, Measurement
  • Creates seasonal and always-on programming of social in lockstep with category priorities
  • Oversees the creation and publishing process from brief to execution
  • Work with Tools team to establish AMP as the central planning and publishing tool for Global Social, Geo and territory partners (planning and distribution)
  • Manage social publishing calendar for the category
  • Deliver top-line weekly reports for Nike Direct roll-up to leadership
Identify, Test, Learn
  • Stay abreast of platform developments, incorporate platform-right opportunities into social campaigns and share learnings back to the functions


  • 3-5 yrs of experience on a social team/and or at a social agency (content development, project management or production)
  • Proven experience leading a project or campaign (excellent organizational skills).
  • Multi-tasking capabilities, with ability to project manage and/or work on a variety of different projects and workstreams at one time
  • Complex Integrated Marketing team and campaign experience
  • Early adopter and problem solver for digital platforms ( Comfortable trying new tools and adapting to process improvements)
  • Experience working and managing teams within Opal, Asana, Trello or relevant equivalent
  • High-level thinker with strong attention to detail and commitment to excellence
  • Excellent oral and written communication skills including meeting facilitation
  • Multi-tasking capabilities, with ability to project manage and/or work on a variety of different projects and workstreams at one time
  • Strong people skills, diplomacy and collaborative spirit
  • Ability to learn and adapt quickly and work in a constantly evolving environment, making judgment calls and shifts as needed
  • Capable of understanding challenges or underlying concerns and develop effective responses or elevate to higher management
  • Affinity for sport, fashion and retail.

Reference: 561335636