Nike, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike's stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.Description
Nike does more than outfit the world's best athletes. We are a place to explore potential, obliterate boundaries, and push out the edges of what can be. We're looking for people who can grow, think, dream and create. Every employee brings inspiration and innovation to our business and we seek achievers, leaders and visionaries.
With consumers looking to make well informed decisions, from trustable sources and in a simple way we have the challenge to be one step ahead in providing an optimal SNKRS shopping experience. We are looking for the right person to help craft and coordinate a best-in-class web analytics team.
Joining us in Nike World Headquarters, Beaverton OR, the Product Analyst, SNKRS App will embed themselves within the app's digital product management team. They will represent a data and analytics center of excellence for the experience team. With our strategic focus on the evolution of the digital launch business and strengthening the consumer's connection within the Nike digital ecosystem, this position plays a key role in driving sneaker culture forward for both Nike and the Jordan Brand.
The candidate should be self-driven and proactive and must be able to demonstrate that they can assess many business needs and requests, coordinate and prioritize team resources, continue to timely deliver while constantly developing new solutions and insights to empower the digital business organizations to action and innovation.
Working at Nike is a unique opportunity and we are looking for a professional who is passionate about the Nike brand, energetic and proactive and who thrives on working with numbers and analytics. Are you ready to make a career-altering difference in driving one of the world's largest fitness brands to new digital heights? Responsibilities: Provide ongoing insights and analysis on consumer engagement, experience, and usage of the SNKRS platform
Support business reviews and identify testing opportunities
Perform feature deep dives and provide actionable data driven insights for improvement
Profiling the SNKRS buyer, create modeled consumer attributes, and identifying opportunities to increase conversion, retention, and frequency
Analyzing the engagement and marketplace to asses internal and external factors to forecast performance of high-heat product releases
Ally and partner closely with Digital Technology partners for web analytics implementation, new tools, and diagnostic technologies. Be the bridge between the business and the technical!
Partner with Digital Product and Technology teams to stay up to date on product updates and enhancements; track and measure platform impact
Design experiments and evolve our consumer targeting techniques
Assist in cohort and audience analysis to find our most valuable consumers
Evaluate performance and drivers of membership and downloads
A Bachelor's degree in Computer Science, Statistics, Mathematics, Data Science or other related technical or analytical field of study or an additional 2 years of related experience in lieu of degree required
Ability to work in multiple data environments and perform complex joins, data cleaning, and feature creation using SQL or SQL based languages (Hive) is required.
Experience performing advanced analysis and modeling using R or Python is required.
Experience with Adobe Omniture Suite, Google Analytics, Tableau, or Optimizely is a plus.
Exceptional ability to analyze data, to provide insights and to make simple and clear recommendations, with the ability to also view the larger picture for widest maximum benefit of each project deliverable required
A hunger and proactive drive to inspire a team to use their combined knowledge of the sneaker culture, research methodology, and customer behavior to educate and empower the business to act on provided insights required
Over 5-7 years of solid experience in Advanced Analytics. Applications in gaming, app development, eCommerce, or content platforms is a plus.
Proven experience building positive working relationships and working successfully in cross-functional teams, including demonstrated success in managing without direct authority.
Ability to work in a multi-cultural environment and to multi-task across different functions of the business, and switch workstreams and handle many different levels of requests.
Strong understanding of key performance metrics and ability to benchmark against industry, competitive and best practice standards that lead to accomplishing key business goals required
Familiarity with digital optimization, A/B and multivariate test implementation, analysis and business reviews is a plus.
A high level of skill in communication in all forms, ensure proper team documentation and to coordinate a team's outward communication, including an ability to craft and present business reviews at an executive level.