As a key member of the Sportradar Product Marketing team, you will be responsible for all aspects of the marketing strategy for Sports Media products in the US - specifically, B2B2C digital products that change the way fans experience sport. Reporting to the Senior Marketing Manager, Sports Media in London and working closely with the US Sports Media Sales and Product teams you will conceive, implement and report on the performance of all marketing campaigns designed to drive, nurture and convert sales leads for this key part of the growing Sportradar business. The ideal candidate is obsessed with brand-driven, narrative marketing and the connection between marketing and business growth. You are an experienced B2B marketer looking for the next step in your career, and to own the marketing performance of fast growing area of a the business. You will be comfortable developing a holistic go to market strategy where none has existed before, becoming a go-to expert for this area of the business on a regional level. THE CHALLENGE:
-Develop and implement holistic marketing plans for the Sportradar Sports Media product suite, which support regional Sales KPIs and ladder back to our global brand narrative -Build a deep understanding of the market and our positioning, including the competitive and regulatory landscape -Work closely with the Sr Marketing Manager, Sports Media as well as the Performance Marketing and CRM teams to maximize internal resources and develop experimentation framework -Work with internal and external support to create, distribute and maintain marketing materials for each product group as appropriate -Report on KPIs and ROI of all marketing activity -Work closely with the Sports Media commercial team to define priorities and assist with specific go-to-market activities -Able and willing to travel as needed (less than 25% of time) YOUR PROFILE:SPORTRADAR
Sportradar is a global leader in understanding and leveraging the power of sports data and digital content for its clients around the world. We provide cutting-edge solutions and services to media companies, bookmakers, sports federations and state authorities. We are a truly international business employing over 2,000 people in more than 30 locations around the world. Our rapid growth has been driven by technological innovation alongside an understanding of our clients' business needs. It is our commitment to excellent service, quality and reliability that makes us the trusted partner of more than 1,000 companies in over 100 countries. We occupy a unique position at the intersection of the sports, media and betting industries. This creates an exciting and fast-moving working environment that rewards creative thinking and hard work. We are passionate about what we do, and we care passionately about our people. If you think you're up to the challenge, come and help us to grow, innovate and develop!