Marketing and Insights Analyst

Posted on Nov 15, 2018 by Hudl

Lincoln, NE 68501
Leisure & Sport
Immediate Start
Annual Salary
Full-Time
You -Deal in information and trends, not "I think or I feel". You can be counted on for uncovering rocks no one else knows are even there. -Enjoy transforming data into information that results in actionable insights. You thrive on addressing problems that can be solved through data, market research and user understanding. -Love building dashboards and compelling infographics to provide a visual representation of key metrics, recommendations and project maps. -Can interpret and articulate the high-level insights to the Marketing, Product & Sales leadership team and can influence those teams to take action on your recommendations. -Are a self-starter and can quickly learn and recommend new approaches. You have a proven track record of driving revenue through use of the analysis you produce. You Will -Use data from multiple sources (Marketo, Salesforce, Google Analytics, internal databases, competitive audits, etc.) to identify emerging markets, pockets of opportunity in existing sports or markets, forecast marketing/sales trends and highlight opportunities for new acquisition and retention initiatives. -Work cross-functionally with the Marketing and Market Development teams in analyzing a multitude of segments and uncovering actionable insights. Leverage market research and internal data to develop product penetration analysis to understand share of wallet, market penetration and sizing of opportunity. You'll proactively offer suggestions for enhancements to existing products/services or for potential new products/services. -Advise business partners with regards to patterns and relationships in the data to guide strategy and measure outcomes. Translates findings into recommendations that inform intended experience, design, channel plans, operational and tactical business decisions. -Consult, Design and Measure Experiments, A/B Tests, new Marketing Channels & Tactics to determine the impact of new approaches developed within the marketing team. -Create test plan framework and methodology. Execute appropriate quality control procedures for analysis, reporting & scoring and audit statistical analysis for accuracy -Measure marketing campaign effectiveness and attribution. Make strategic and tactical recommendations to optimize campaign performance to achieve pipeline, revenue and sales objectives. Make recommendations for incorporating intent data to prioritize leads and outreach. -Drive organizational understanding of campaign attribution, KPI's and ROI; help tell the story that marketing generates revenue. Establish best practices for tracking and analysis of return on investment (ROI) and making recommendations on where to invest. -Work with Decision Sciences to run statistical analysis, create predictive models, create segmentation strategy by sport and market. -Applies advanced knowledge of analytics and tools to drive change with partners to create/enhance our capabilities (e.g. VoC tools, reports/dashboards, brand index measurements, ideal KPI's by channel, impact assessment/attribution models). -Interacts with stakeholders across the enterprise to present clear and concise Results, Analysis and Recommendations, examples of which may include Customer Experience & Marketing strategy roadmaps, CE scorecard, Brand Indexes, Market Opportunity and Competitive analysis. -Build plan for primary research agenda and prioritization, both routine and ad hoc. Guide business areas through the market insights process to determine the most efficient and effective research designs to their business problems. We Will -Treat you like an adult. It's all about a healthy work-life balance. We'll trust you to get work done and take a break when you need it. (Hello, unlimited vacation policy!) -Give you what you need. We'll supply the environment and tools for success, allowing you to focus on professional growth and career development. -Challenge you. You'll be surrounded by people equally committed to the company's success, allowing for constant collaboration.

Reference: 561334722

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