Brand Communications Mgr Basketball
Posted on Nov 21, 2018 by Nike
Nike, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike's stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.
We are looking for a modern storyteller with a passion for the game and culture of basketball to help create the future of Nike Basketball Communications.
The Brand Communications Manager (Basketball) needs to have their finger on the pulse of teenage basketball consumers, understand what matters to them, and be able to drive creative strategy and execution that cuts through and connects. The ideal candidate is one-part strategic planner, one-part creative director, one-part producer & one-part digital storyteller.
As a member of the world class Brand Marketing team, you will partner and work closely with the category brand team, brand design, digital, and media teams. You will also serve as a critical connection point within the Global Brand Communications Network collaborating and connecting with the Geography and City teams while building strong day-to-day relationships with key agency, creative and production partners
A critical role of the Brand Communication Manager will also be to lead the integration of Nike Storytelling into the Nike Direct offense, this role will partner closely across Nike Direct, Nike Media, and social teams to develop unique and compelling cross channel expressions of the ideas, delivering engaging (platform specific) content directly to our consumers and eliminating duplicative content end-to-end. This role will ensure the overarching creative vision remains intact from ideation to execution across all relevant and valuable marketing channels and translates to tangible/measurable results.