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Brand Communications Mgr Basketball

Posted on Nov 21, 2018 by Nike

Portland, OR 97201
Leisure & Sport
Immediate Start
Annual Salary
Job Description

Nike, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike's stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.


We are looking for a modern storyteller with a passion for the game and culture of basketball to help create the future of Nike Basketball Communications.

The Brand Communications Manager (Basketball) needs to have their finger on the pulse of teenage basketball consumers, understand what matters to them, and be able to drive creative strategy and execution that cuts through and connects. The ideal candidate is one-part strategic planner, one-part creative director, one-part producer & one-part digital storyteller.

As a member of the world class Brand Marketing team, you will partner and work closely with the category brand team, brand design, digital, and media teams. You will also serve as a critical connection point within the Global Brand Communications Network collaborating and connecting with the Geography and City teams while building strong day-to-day relationships with key agency, creative and production partners

A critical role of the Brand Communication Manager will also be to lead the integration of Nike Storytelling into the Nike Direct offense, this role will partner closely across Nike Direct, Nike Media, and social teams to develop unique and compelling cross channel expressions of the ideas, delivering engaging (platform specific) content directly to our consumers and eliminating duplicative content end-to-end. This role will ensure the overarching creative vision remains intact from ideation to execution across all relevant and valuable marketing channels and translates to tangible/measurable results.

Responsibilities include:
  • Manage creative strategy, briefing, creative development and delivery of storytelling for Nike Basketball products, athletes and brand moments.
  • Partner with cross functional teams brand design, digital, media as well as geographies and categories to maximize quality, impact and efficiency for all campaign efforts.
  • Manage timelines and deliveries throughout the entire creative process from strategy to delivery.
  • Work closely with the Nike Direct team to develop specific cross channel expression for each campaign.
  • Build strong day-to-day relationships with key agency, creative and production partners.
  • Be a thought partner, leader and resource for the Basketball Category brand team.
  • Drive and report results that deliver against key campaign KPIs.
  • Be a positive and engaged member of the global brand communications team.
  • Develop and share best practices for modern storytelling.


  • BA/BS degree preferred
  • 5+ years of work experience in brand marketing/advertising at a brand and/or agency.
  • Proven ability to lead across advertising and storytelling with a focus on youth culture, preferably within the footwear, apparel, sport, or fitness industry
  • Well-versed in new and innovative media channels, and be an expert in finding a sharp point of view, and interesting new ways to engage consumers in a big idea
  • Demonstrated ability to apply these skills in innovative ways that elevate brand excellence
  • Experience managing content production.
  • Strong understanding of digital technologies, trends and social media landscape
  • Knowledge and sensitivity to trends influencing content creation and delivery.
  • Must be able to write creative briefs that clearly articulate communication objectives and success criteria in order to inform and direct agency work and creative development
  • Connections to Basketball culture and sport preferred.
  • Strong written and oral communication skills
  • Ability to create and deliver presentations.
  • Ability to collaborate effectively across disciplines (Advertising, design, media)
  • Demonstrated knowledge of entire campaign process from conceptualization through production.
  • Ability to travel 20%.

  • Reference: 561334332