VP, Demand Generation

Posted on Nov 22, 2018 by FanDuel

New York, NY 10001
Leisure & Sport
Immediate Start
Annual Salary
Full-Time
FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the United States, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Betfair US, DRAFT, and TVG. FanDuel Group has a presence across 45 states and 8 million customers. The company is based in New York with offices in California, New Jersey, Florida, Oregon, and Scotland. About the role We are looking for a Vice President of Demand Generation to take holistic ownership of all media and demand generation at FanDuel. Owning all ATL and BTL advertising, this role will be responsible for the efficient stewardship of our advertising budget to drive performance across core business functions (user growth, retention, engagement, and reactivation) while enriching and entrenching our brand position in the minds of sports and gaming enthusiasts. Additionally, this role will own our affiliate and marketing partnerships, driving demand through unique incentivization and activation. Critically, this role will be expected to advance our ability to attribute and optimize cross-channel campaigning in service of a diverse range of initiatives. Reporting to the CMO, this is a highly visible leadership role that will participate in enterprise strategic planning alongside senior leadership. What you'll do Provide leadership across our media agency ecosystem, forming strong working relationships and driving partner performance Oversee our overall planning approach by linking media planning with business objectives and brand strategy Manage, coach and develop an internal team of media and marketing professionals Mature our analytics and attribution capabilities, evolving our last-touch and CPA driven view towards a multi-touch, ROAS-driven one Manage budget allocation process for media and fees across all media platforms with a vigorous focus on cost control Serve as senior-most expert within the company on topics and trends within traditional (TV, OOH, Radio) and digital (premium, programmatic, social) advertising Develop, negotiate and manage our affiliate relationships, creating unique incentives that drive sustainable business value Craft and oversee unique marketing partnerships with sports media companies, teams and leagues that drive brand and economic value Who we're looking for 10-15 years' experience managing media budgets in excess of $100MM Extensive knowledge of the domestic media landscape Demonstrable previous experience in developing in-house media technology and multi-touch attribution solutions Ability to develop a 360 media model that optimizes media channel allocation Deep understanding of platform and lifecycle marketing Superior interpersonal and presentation skills - you're engaging, inspiring and powerfully convincing Previous agency work coupled with in-house experience preferred What you get in return Beyond working with such a great team? An exciting environment with massive growth potential Contribute to exciting products used by a highly passionate user base Personal learning and development opportunities Unlimited vacation allowance 100% coverage of health insurance premiums Stock Options There's more, but we don't want to go on and on.

Reference: 561334326

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