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Manager, Ad Product Technology

Posted on Nov 18, 2018 by MLB Advanced Media

New York, NY 10001
Leisure & Sport
Immediate Start
Annual Salary
Full-Time

MLBAM is seeking an experienced, publisher-side ad delivery pro to contribute to the management, maintenance, and development of ad supported digital products. A candidate should expect to work on a diverse range of digital products operated by MLBAM, including the official league website, MLB.com, live event ad insertion on MLB.tv, 30 baseball Club sites, Minor League Baseball sites and MLB.com's apps including At Bat, and Ballpark. Additional responsibilities include MLB gaming apps, as well as regional sports networks including YESNetwork.com, and SNY.tv.

As a member of the Advertising Operations team, the Manager, Ad Product Technology, will participate in the management, maintenance, and on-going upgrades of Desktop, Mobile, Video (live and VOD), and OTT advertising products. This position requires a diverse ad technology and operations skill set. The ideal candidate will have a deep understanding of the digital advertising marketplace, with a clear focus on helping sales and marketing stakeholders succeed in monetizing ad inventory across multiple platforms that utilizing standardized nomenclatures and workflows.

Basic Requirements include:
  • Minimum of 4 years of experience working within publisher-side ad serving systems, and demonstrable experience in working with product development, engineering, inventory, operations, analytics, and QA teams with a strong focus on ad tech implementation
  • Advanced knowledge and clearly demonstrable experience with Google DFP and FreeWheel (MRM) ad decisioning capabilities
  • Proven experience in development or advanced usage in video advertising technologies, focused on live event streaming, VOD, mobile and OTT/Connected Device applications
  • Candidates familiar with HTTP Linear Streaming (HLS) concepts and Dynamic Ad Insertion implementations will be given higher consideration
  • Working knowledge of HTML, XML, and JavaScript
  • Demonstrable knowledge of VAST, VPAID, and RTB video protocols
  • Debugging and HTML proxy tools including Charles, Firebug, Chrome Developer Tools
  • Great communication skills are a necessity as is the ability to work efficiently within an internal team and across various business groups. A positive, collaborative approach is a must!



Responsibilities include:
  • Work closely with Engineering, Product Leads, Designers, Analytics, Ad Sales, and Ad Operations groups to achieve advertising objectives for new products and product upgrades
  • Manage the escalation path between ad trafficking operations and development and engineering resources to quickly resolve ad campaign revenue blockers
  • Consult with ad technology vendors on technical implantation requirements and best practices
  • Create and document product specifications for development and engineering teams
  • Document product- and feature-specific trafficking requirements for Ad Operations workflows
  • Communicate product features to Sponsorship, Marketing, and Business Development teams
  • Prioritize efforts and tasks across a variety of advertising related product requests and requirements
  • Provide status updates and communication including coordination on all advertising related efforts
  • Define PRDs (product requirements documents) as well as sub-functions and tasks; Maintain documentation on internal wiki pages, including communication out to all necessary parties
  • Experience working with engineering teams using Agile/Scrum software development & other common engineering best practices
  • Experience or technical understanding around the use of data driven advertising and data management platforms
  • Prior experience in supporting and working with advertising sales and ad ops organizations
  • Excellent written and verbal communication as well as collaborative skills; Ability to successfully address complicated and challenging problem sets
  • Self-driven, motivated, and ability to drive objectives forward and see projects and initiatives through to completion; Ability to learn new problems sets quickly and experience applying creative problem solutions
  • Experience working in a cross functional organization and successfully navigating amongst groups to achieve objectives
  • Ability to work well under pressure and time constraints to meet deadlines
  • Excellent at prioritizing tasks and development features with the highest advertising ROI

Reference: 561334322