Act as the head of category management for the market business unit in the definition of local short- and medium-term objectives for the respective Category. Implement Global Concepts-to-Consumer strategies in a locally relevant way, considering different consumer needs and distribution channels. Drive cross-functional Marketing execution ensuring one category voice reaches the consumer today, tomorrow and in the future. Key Accountabilities
Directly contribute to the global strategic planning by providing US market Business Unit input. Develop a complete 3-5 year plan for the BU based on the adidas Strategic Business Plan, the respective Global BU's and market strategic plan. Provide leadership within the BU, effectively managing cross-functional working relationships with other marketing teams on vision, strategic objectives/ actions and financial targets as defined by Global. Approve SMU briefs from Concepts-to-Consumer into the Global BU. Consolidate inputs from the Market sub-units related to commercial trends and incremental business opportunities, and the effectiveness of CTC concepts and Brand Activation plans, and provide it to the Global BU. Develop Market-specific initiatives (e.g. event activation), where required and approved by the Global BU. Ensure BU global range is executed with excellence and optimized in the Market, including its sub-units. Continually analyse sell-in, sell-out ROI of communication investments, to ensure they meet the financial expectations set out in the short- and mid-term goals across all channels, and sub-units within the Market. Develop an annual marketing plan for the BU across the entire Market. Manage the BU P&L and all Marketing related inputs (e.g. pricing, FOB, MWB). Deliver a compelling range/concept selection for the Market (including Category assortment packages across channels, as well as Key Accounts) within the CTC framework, balancing both Brand and commercial considerations and supporting the overall business strategy. Support and steer the Brand Activation team in relation to the Category-specific activation. Create a Sports Marketing / EIM invest/divest plan and ensure asset inventory is effectively utilized. Provide Omni-channel BU forecast as part of IBP process. Provide a clear vision and direction with relevant objectives and KPIs. Establish a high performance culture and drive employee engagement, leading by example. Provide a suitable performance framework for direct reports by setting SMART performance targets and coaching for continuous improvement. Identify and develop high-potential talents, to fuel the team's succession plan. Look for opportunities to provide cross-functional experiences to identified high-potential talents from both, in and outside of the team. Knowledge, Skills and Abilities
Advanced cross-functional Marketing knowledge and Market experience in sport and/or fashion/lifestyle categories (sporting goods industry preferred) Leading and managing a diverse team (incl. remote management) Consumer-focused with deep product and range understanding and the ability to balance Brand and Commercial priorities to build channel- and consumer-specific activation plans that meet KPI targets Advanced user of MS Office suite of products Experience in both market and above market organization preferred Excellent verbal and written communication skills Strong presentation, planning, and analytical skills A thorough understanding of consumer markets Minimum Qualifications
Bachelor's degree (B.A.), with an emphasis in Marketing/Business preferred, and Eight (8) years sports or other product marketing or related experience, 5 years at the managerial level in the Sporting Goods Industry. Equivalent combination of education and/or experience may be substituted for degree.