The Digital Content Specialist is responsible for the execution and development of content across all customer facing websites and digital touch-points. This person will work cross-functionally with design, initiatives, brand, marketing, and merchandising to ensure the website is updated with the promotional content, banners, and brand imagery to drive sales and provide a premium customer experience by performing the following main duties: Responsibilities
Develop and edit all site content within content management tool, including featured content on homepage, landing pages and grid pages Read, understand, and edit HTML and CSS to make quick updates to site content in a fast-paced setting Manage all site content updates, ensuring that site content meets required specifications, supports Marketing and Merchandising needs and meets customer expectations Work within site calendars to manage daily content changes Collaborate with digital merchandisers, brand managers, and design team to ensure timely asset delivery Lead continuous process improvement and innovation to streamline site content operations Work in internal project management tool to collect site assets and push deadlines Manages content assets within internal image management system Work as a liaison within digital content team to ensure sites have timely, relevant content that appeals to our customers Contribute to creation and development of new site content experiences that encourage commerce Perform site content audits and help maintain and facilitate content removals Help drive optimization in site content through testing and analysis of campaigns to deliver better converting content across all digital touch-points. Support Finish Line's key product stories by creating and maintaining product content throughout the product purchase funnel. Continuously seek to improve the online and interactive content by researching and staying ahead of new innovative solutions and capabilities, key competitor actions, industry trends, and emerging customer and market needs. Additional duties and projects as required. Minimum Requirements Required Education and/or Experience
Excellent computer skills, including basic to intermediate knowledge and abilities with Google Docs, Microsoft Word, Excel, and PowerPoint. Is internet savvy, with a curiosity and enthusiasm for digital commerce and media trends. Core Competencies: Communication Skills
Must be an effective communicator with internal and external individuals at all levels. This includes spoken, written, electronic, and presentation skills. Must be highly motivated and enjoy a fast paced work environment. Communication should be consistently constructive and professional. Must be a good team player. Decision Making and Problem Solving Skills
Ability to define problems, collect data, establish facts, and draw valid conclusions. Uses specialized knowledge to go beyond the routine to solve complex problems that frequently affect areas beyond own functional area. Must be able to approach unfamiliar situations, projects, and opportunities with confidence and curiosity. Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily and carry out supervisory responsibilities in accordance with the organization's policies and applicable laws. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Sit for more than 6 hours per shift Use hands to finger, handle and feel Reach with hands and arms Talk and/or hear Stand for up to 2 hours at a time regularly Walk or move from one location to another regularly Periodically may need to climb, balance, stoop, kneel, or crouch Lift and/or move up to 10 pounds regularly and up to 50 pounds occasionally Punctuality and regular attendance consistent with the company's policies are required for the position. Average work week is (40-50) hours, which can vary depending on business need. The work environment for this position is a moderately noisy office setting.