Marketing Coordinator

Posted on Nov 13, 2018 by Alliance of American Football

San Diego, CA 92101
Leisure & Sport
Immediate Start
Annual Salary
Full-Time
JOB SUMMARY Led by some of the most respected football minds in the game, The Alliance of American Football is high-quality professional football fueled by a dynamic alliance between players, fans,and the game. At The Alliance, we are building technology that changes the way fans consumeand interact with sports and television, starting with the Alliance of American Football, a professional football league that works in partnership with fans and players. As part of the founding marketing team at the Alliance, you'll acquire and engage millions of fans acrossowned marketing channels as we build an audience of millions of engaged fans. Job Duties and Responsibilities
  • Improve messaging quality & efficiency results by studying, evaluating, and re- designing tests; establish and communicate key acquisition and engagement metrics; monitor and analyze results; implement changes as needed
  • Build and develop quarterly plans and goals from the ground up to achieve and manage customer targets across email, in-app messaging, and push notifications
  • Be able to conduct rigorous data analysis to drive actionable insights
  • Develop optimization plan to improve email KPIs Work closely with Content production team to ensure effective alignment between newsletter and on site visuals
  • Contribute new innovative ideas towards the growth of The Alliance
  • Stay up to date on current trends and best practices within email marketing Required Qualifications
  • 2 years of experience in a similar role, ideally within the sports or gaming sector
  • Proactively engaging with people across departments and teams to follow-up on deliverables from others without hesitation
  • Passion for technology, consumer experience development, and data-driven marketing
  • Reference: 561333383

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