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Sr. Campaign Data Analyst

Posted on Nov 19, 2018 by Subway

Milford, CT 06460
Information Technology
Immediate Start
Annual Salary
Full-Time

Be a part of the Subway(R) Group - the world's largest quick service restaurant franchisor and recognized leader in the Quick Service industry. With more than 44,400 restaurants in over 113 countries we continue to add talent to our team at our global headquarters in Milford, Connecticut.

The Sr. Campaign Data Analyst will analyze the customer marketing data and campaign performance to track performance against marketing objectives and recommend improvements. Will perform offer/risk analysis and financial analytics. Needs to have an extensive understanding of customer marketing tactics, database marketing (CRMs), and customer analytics. Successful candidate shall analyze data in the BI tool, consolidate data, and present findings.

Responsibilities include, but are not limited to:

  • Develops pre and post-campaign analyses for digital marketing and loyalty campaigns to measure effectiveness
  • Analyzes overall customer data trends to create and present actionable insights that help drive decision making in support of the Subway Digital marketing initiatives
  • Supports Loyalty Strategy by analyzing loyalty customer trends and program performance overall and within campaigns
  • Designs and manages the reporting and dashboards using for customer insights and campaign performance
  • Supports the offer management and analysis of offers for the marketing campaigns
  • Liaises with the Analytics, Reporting and Experience Optimization teams

Skills and Abilities Required:

  • 5+ years experience
  • Strong analytics skills and structured problem solving skills
  • Strong financial analysis background
  • Strong understanding of Excel, PowerPoint, and data visualizations
  • Experience in using BI tools to query and analyze data
  • Familiar with campaign data, digital/web analytics, digital display advertising, and customer analysis
  • Capable of telling the big picture story and making recommendations based on trends founds in the data
  • Excellent communications skills and deep knowledge of marketing trends
  • Able to mentor a junior analyst, once he/she is on-boarded
  • Experience in the QSR space or related industry

Reference: 560673720