VP, Director of Analytics

Posted on Nov 19, 2018 by JobLeads

New York, NY 10001
Senior Appointments
Immediate Start
Annual Salary
Full-Time

The employer is a leading customer relationship agency that leverages the power of creativity, the beauty of data, and the magic of technology to help brands grow meaningful relationships with people.

  • Establish leadership on cutting-edge data science methodologies
  • Design, develop and deploy measurement frameworks and data architectures
  • Design and implement custom analysis on a project-by-project basis
  • Develop Business Intelligence presentations/charts for senior clients
  • Perform hands-on analysis to proactively provide in depth insights, trending, behaviors and relationships across all channels to help support the Client
  • Must be able to identify issues with the data and problem solve
  • Serve as project and support lead on multiple projects
  • Develop clear performance strategies/actionable next steps
  • Guide clients in development of long term data roadmaps covering audience analytics, multi-touch attribution and the use of ML/AI in enhancing marketing effectiveness

  •  Strong business acumen, including the ability to collaborate with clients, partners and strategy teams to formulate business and marketing objectives, develop analytics approaches to meet those objectives and manage deployment
  • Clearly and concisely present to clients plans and performance results with the support of the functional specialists by reducing complexity to key drivers and opportunities
  • Strong knowledge of marketing analytics, methodologies and platforms.
  • Strong analytical foundation with expert hands on knowledge of advanced statistical techniques
  • Deep understanding of marketing technology stacks, including tag management systems, ad serving platforms, DMPs and ETL processes and systems integration
  • Intermediate to Expert Knowledge of a leading BI platform such as Sisense, DOMO, MSFT Power BI
  • Ability to translate findings/results into clear, actionable and executable insights
  • Exceptional communication and presentation skills; strong business development skills a plus
  • Understanding of the development and role of taxonomies and tagging strategies in the development and deployment of performance driven marketing programs
  • Bachelor's Degree in Statistics, Mathematics, Operations Research, Economics, Computer or a quantitative degree in another social science; Master's degree a plus
  • 8-10+ years of experience in data analysis, media platforms, and/or marketing technology
  • Deep experience combining quantitative analytics and qualitative research methods
  • Expertise in model building and/or machine learning
  • Agency background preferred, candidates with media or direct marketing background encouraged to apply
  • Experience with using Python or R for enterprise data analytics
  • Pharmaceutical Healthcare experience a must 

Reference: 559325958

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