Associate Director, Law Annual Fund (Law Reunions) - Office of Advance
Posted on Nov 11, 2018 by Georgetown University
Associate Director, Law Annual Fund (Law Reunions) - Office of Advancement
The Associate Director works closely with the Director of the Law Annual Fund, Law Center Development, Law Alumni Affairs, and Central Annual Giving to increase donor participation, donor retention, dollars raised, and leadership gifts in support of annual giving. This critical work supports Georgetown's overall annual giving efforts and drives the long-term pipeline development for Law Development. This position will be the team leader for Reunion, Legacy Society, and New Initiatives. This position will also play a strategic role in running the Frank Hogan Society, Leadership Annual Giving, and the Loyalty Society programs. The Associate Director will provide recommendations for targeted approaches that are innovative and results-driven. Additionally, this position will provide data analytics and lead GU360 reporting to help guide strategy for other Law Annual Fund programs. The incumbent manages all aspects of Reunion Fundraising and Reunion Class Volunteer Management. This individual will create an integrated marketing plan, a reunion solicitation plan including volunteer, and staff and personal solicitations within certain segments. This individual will collaborate with the Director to develop strategies to raise the profile of the various societies, and create comprehensive solicitation and stewardship plans to grow participation and dollars raised. The Associate Director, Law Annual Fund reports to the Director, Law Annual Fund and works closely with Central Annual Giving, Law Development, Law Alumni Relations, and Law Communications. This individual has a student worker reporting to them. The Associate Director has duties that include but are not limited to:
- Analyze complex data sets to establish and track progress towards fundraising goals, including forecasting with Law Development Officers.
- Identify viable prospects for volunteer and staff solicitation.
- Personally solicit unmanaged leadership donors ($1K-$30K) for assigned reunion years.
- Identify, recruit, cultivate and train alumni volunteers to effectively solicit contributions.
- Create marketing and solicitation materials for special fundraising projects.
- Leverage the Legacy Society and planned giving to increase reunion participation.
- Effectively steward Law Annual Fund donors in conjunction with the Law Development team.
- Travel as needed to conduct solicitation and volunteer visits, with a particular focus on Washington, D.C.
Reunion Class Volunteer Management
- Identify and recruit alumni volunteers.
- Develop objectives, strategies, and tactics for volunteer fundraising committees, as well as roles for volunteers consistent with fundraising goals.
- Communicate with key volunteer and alumni leaders.
- Create materials and a forum to facilitate staff and volunteer-led fundraising initiatives.
- Advise volunteers and alumni leadership on university practices, policies, and guidelines.
- Develop stewardship plans to acknowledge reunion volunteers.
- Improve reunion volunteer retention and engagement between reunion cycles.
Leadership Annual Giving and Frank Hogan Society Lead
- In partnership with the Director, create long-term and short-term comprehensive solicitation and stewardship strategies for the Frank Hogan Society and Leadership Annual Giving to include setting and tracking strategic goals, and developing and implementing plans to reach those goals.
- In partnership with the Director, design, execute and coordinate a leadership annual giving strategy that increases annual donors giving at a leadership level ($1K+).
- Collaborate with other departments to facilitate annual donor recognition, including acknowledgements, events, programs, key collateral, and messaging.
- Partner with Annual Giving to share opportunities to elevate all leadership annual giving growth.
- Identify key segments for donor retention and upgrades; develop inclusive messaging and ask strategies across development.
Loyalty Society Program Lead
- Responsible for producing strategy documents and recommendations surrounding Loyalty Society events and stewarding the donors.
- Lead innovative events from start to finish including, budget planning, event planning, and event execution; tasked with developing new benefits each year as part of the growing program.
- Accountable for providing the Director with strategy recommendations for how best to grow the brand and program exposure, and be the main point of contact for all donor recognition programming.
- Partner with Annual Giving to share opportunities and collaborate on donor recognition opportunities and programming.
Data Analytics and New Initiatives
- Using strategic data analysis and a results-driven approach, make communications, marketing, and goal planning recommendations to the Director at the beginning of each fiscal year and throughout the year, as necessary.
- Design new initiatives around clinics, centers and institutes, affinity groups (e.g., alumnae giving), etc. to increase current-use designated gift participation and dollars raised.
- Lead department reporting and serve as a GU360 expert for the team.
- Direct management responsibilities for one student worker.
- Responsible for leading team projects with deadlines and ensuring all tasks are executed in a timely fashion.
- Bachelor's Degree
- Minimum of five years' experience in fundraising, direct marketing, communications, and volunteer management; or commensurate skills and experience
- Excellent verbal and interpersonal communicator; ability to effectively interact with a wide range of constituencies (from external alumni to internal partners) in a diverse community
- High customer service-orientation
- Strong written communication skills with ability to produce error-free communications
- Highly detailed-oriented
- Strong time management and organizational and planning skills with the ability to multi-task in a fast-paced environment
- Critical thinker with strong analytical and problem-solving skills
- Ability to be resourceful, proactive, and seek assistance as needed
- Strong data and analytical skills for error-free data pulls, data targets and segmentation, as well as for budgeting, cost effectiveness and reporting
- Strong project management skills and the ability to work independently are essential. Analytical skills and strategic planning are required skills, as well as ability to execute all campaigns developed as part of defined strategy
- Proficiency in Microsoft Word, MS Excel at an advanced level, and spelling & grammar
- Working knowledge of MS Outlook is essential
- Experience with databases is preferred (particularly with fundraising databases)
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