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SEO Expert

Pulse Light Clinic

Posted on Apr 20, 2022 by Pulse Light Clinic

Middlesex, United Kingdom
Sales
Immediate Start
£32k - £45k Annual
Full-Time

Established for more than 20 years, Pulse Light Clinic (PLC) is a medical-led practice, with clinics located in Central London. We offer state of the art laser technology and pride ourselves on pioneering, innovative treatments such as Morpheus8, Profound RF and CO2 Fraxel laser. We deliver great customer service and are a forward-thinking business in the aesthetic industry. This success has enabled us to develop our reputation to become London's leading Laser Hair removal brand, with plans to further expand in London this year and throughout the nation over the next several years.

Within this context of business growth, industry-leading training for our teams and a commitment to providing outstanding results for our clients using the latest technology, PLC offer an excellent environment for their employees to thrive.

The Role

PLC are looking for an experienced SEO Specialist. The ideal candidate will use their proven track record to successfully raise the rankings of our website pages, to ultimately drive sales at PLC.

With a solid background as an SEO professional, the main focus of your role will be to increase and manage our organic SEO.

What to expect:

  • Working with the Head of Marketing you will balance a busy workload and meet tight deadlines.
  • You'll work with data, analysing trends and results, to devise a strategy that will bring PLC's website pages to the top of both organic and paid search engine rankings.
  • Office based role in the City of London.

Responsibilities

As a SEO specialist, you will:

  • Use your experience and knowledge of search engine results pages (SERP) to bring PLC's website pages to the top rankings of search engines like Google, Yahoo, and Bing
  • Devise and execute methods to track, report, analyse and greatly improve SEO performance
  • Create Lead generating SEO campaigns
  • Monitor daily performance metrics to understand SEO strategy performance
  • Perform keyword research and competitive analysis
  • Understand and implement technical SEO audits and changes
  • Execute on-page optimizations
  • Be an expert on and keep up-to-date with, the latest SEO trends, strategies and algorithm changes
  • Update content and website links for maximum optimization and search engine rankings
  • Implement changes in content management system (CMS) if required to
  • Collaborate with colleagues and third-party providers to implement necessary features and changes to manage SEO strategy
  • Manage content production by planning content calendars, managing writers (or collaborate with content writing teams), and supporting them on SEO
  • Constantly develop new SEO tests and strategies
  • Present and communicate SEO strategies and projects to management and/or internal stakeholders
  • Serve as the key SEO expert/advocate at PLC

Experience and Skills

You must have/be able to:

  • Two to three years of experience in successfully developing and executing SEO campaigns
  • Develop optimization strategies that increase the company's search engine results rankings
  • Knowledge of keyword research and data mining tools with experience of researching SEO keywords to use throughout the company's website and marketing materials
  • Monitor daily performance metrics to understand SEO strategy performance
  • Able to complete competitive analysis of other companies within the industry
  • Familiarity with WordPress or other content management systems
  • Experience with other aspects of marketing, such as customer growth and promotion, is a plus
  • Be comfortable analysing high volumes of data on a daily basis
  • Experience with SEO industry programs, such as Google Analytics or Adobe Analytics
  • Understanding of search engine algorithms and ranking methods
  • Efficient communication with excellent written and verbal skills
  • Write compelling and high-quality website content, including blog posts and page descriptions

Qualifications

You must hold:

  • CIM Certificate in Professional Digital Marketing

Working hours: Monday to Friday, 10.00 am to 6.00 pm with paid lunch break

Reference: 1571334458

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