Marketing Decision Science Senior Manager (Data Science Manager)
Posted on Nov 18, 2021 by Tri-S Recruiters, Inc.
Fortune 100 Company
No current or future sponsorship of any kind is available for this role.
The Marketing Decision Science team drives data-driven strategy and decision-making across lead-generating programs through machine learning, advanced analytics, testing, and optimization. This team develops data-driven solutions for optimal lead purchasing and lead routing across our main lead-generating programs such as lead aggregator click, call, and search engine campaigns.
Develops and builds alignment around machine learning/predictive modelling, optimization strategies
Develops, leads, and continually optimizes portfolio of projects to execute on pricing sophistication strategies
Leads managers and builds and develops team dedicated to executing acquisition sophistication strategies
A degree of any level in quantitative field such as mathematics, physics, or computer science
Proven experience leading data science team and leading cross-functional projects
Proven experience applying data science projects within marketing
Proven ability to manage a highly technical team with the ability to oversee machine learning/predictive modelling and optimization projects
Proven knowledge of advanced techniques such as machine learning algorithms/decision trees
Ability to train, develop, and teach technical team members (data scientist, analytics engineers, analysts)
Technical knowledge of digital advertising, marketing technology, and applying data science to auction-based bidding