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Marketing Digital Business Analyst - Contract

Red - The Global SAP Solutions Provider

Posted on Nov 5, 2021 by Red - The Global SAP Solutions Provider

Not Specified, Switzerland
IT
Immediate Start
Annual Salary
Contract/Project

Digital Business/Data Analyst Marketing Campaigns - Remote/Switzerland - 6-12 month contract

Our consultancy is in urgent need a Business Analyst who hs worked on Digital Marketing Campaigns

Description: The customer mobilization team is responsible for bringing the customers to the digital solutions.

This englobes making sure that customers are informed about the portal and the apps, identifying and removing blockers to the digital adoption and collaborating on the implementation of new features or new processes to make sure they will drive digitalization.

Tasks:

Communication and project management:

  • Coordinate with the different teams to be aware of the new online features being built and constantly align on timelines and requirements
  • Create communication plans
  • Create campaign content (together with the help of content managers)
  • Implement campaigns
  • Review homepage/apps content

Reporting:

  • Set up campaign tracking
  • Report on campaigns results
  • Report on overall customer mobilization KPIs and targets
  • Analyse data to understand customer behaviour and identify opportunities
  • Analyse data to understand process (ex: onboarding) efficiency and identify blockers/opportunities
  • Analyse data to understand tools (ex: IVR) efficiency and identify blockers/opportunities

Reference: 1390960948

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