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Digital Marketing Specialist

Babcox Media

Posted on Oct 27, 2021 by Babcox Media

Fairlawn, OH 44334
Sales
Immediate Start
Annual Salary
Full-Time

Babcox Media Inc., an Akron, Ohio-based B2B multimedia company with concentration in the automotive aftermarket, powersports, performance, collision, commercial fleet, dealership, engine building and tire industries, is seeking a Digital Marketing Specialist. This is a Full time position.

The Digital Marketing Specialist position is responsible for day-to-day execution of all direct marketing programs (Email, SMS, Direct Mail, targeting). The Digital Marketing Specialist is the primary owner and administrator of the company's customer database and tracking efforts. This position helps support digital marketing efforts by developing and implementing outreach and promotional campaigns to boost brand engagement.

Essential Job Responsibilities, include, but are not limited to:

Digital Marketing:

  • Executes all direct mail, email, and mobile campaigns - aligning with brand and marketing/corporate strategies, tracking results and ROI, and refining campaign strategies based on customer objectives and results.
  • Deploy all email and direct mail campaigns. Deployment could include design and copy editing of email blasts, HTML, scheduling and working within existing Babcox email and website platforms and programs.
  • Update data sheets each month for use by sales team.
  • Analyze performance, customer response, financial impact and insights to be used in future efforts. Proactively make recommendations based on findings.
  • Work with outside partners to facilitate program execution.
  • Partner with internal sales, digital and audience development team to develop culture of continuous improvement, testing and refinement.
  • Partner with audience development team to implement best practices with the CRM & audience database to provide long-term customer tracking and engagement and to create singular 360-degree view of the customer.
  • Leverage 3rd party data to augment and refine customer data records and campaigns.
  • Support sales team and publishers in maintaining relationships as the authority on customer direct marketing performance and engagement across the organization. Will serve as a contact with customers as well as Babcox staff. Will be responsible for collecting materials, answering customer questions on the program, getting approvals and final sign-off, monitoring campaign and troubleshooting when problems arise.
  • Establish and provide regular detailed performance reporting to management team.
  • Manages outside agencies and partners as necessary.
  • Develop monthly social media content calendars and manage social media accounts for select clients as determined by managers.
  • Stay current on latest trends and products. Recommend training for self and others as needed.

Social Media:

  • Track social media engagement to identify high performing content.
  • Assist the Social Media and Digital Audience Mgr. to identify, conceptualize, design, and execute social campaigns.
  • Help align messaging to content calendars.
  • Use brand voice to engage with social audiences and monitor channels.
  • Assist the social media and Digital Audience Mgr. to identify, connect, and track influencer campaigns.
  • Conduct hashtag and trend research.
  • Write blog posts and captions as needed

Essential Skills and Experience

  • Bachelor's degree in business, communications or marketing from four-year college or university preferred.
  • 2-3 years of experience in an analytical role. Experience with A/B testing, list management, segmentation, personalization, growth/acquisition, re-engagement/win back campaigns, and customer journeys. Business to business background is highly desirable. Automotive experience/interest is a plus.
  • Prior high volume direct mail and/or email marketing experience.
  • Experience utilizing email marketing software required.
  • Experience with major social media platforms such as Facebook, YouTube, Instagram, Pinterest, etc.
  • Knowledge of social media analytics software to track audience engagement.
  • Certification in Google Analytics helpful, but not required.
  • Prior experience writing and/or editing content for marketing or other business communications preferred.
  • Proven expertise with Adobe product suite for design and creative (InDesign, Photoshop, Illustrator Dreamweaver, or equivalents).
  • HTML, CSS expertise for email marketing landscape.
  • Understanding of Front End web development and mobile friendly web design
  • Microsoft Office skills (Word, Excel, Outlook).
  • Time management, organization, and project management skills.
  • Ability to manage multiple tasks under tight deadlines.
  • Excellent communication skills, verbal and written.
  • Able to balance multiple demands and thrive in and create a collaborative environment.
  • Must be able to think rationally and logically. Ability to apply critical thought processes to problem-solving. Must be able to select best solutions among multiple options often under tight time constraints.

Reference: 1379583549

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