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Account Manager - Client Services - Digital Marketing


Posted on Oct 18, 2021 by CV-Library

City and County of the City of London, United Kingdom
Immediate Start
£30k - £45k Annual
Account Manager / Senior Account Manager - Client Services - Digital Marketing Agency

Account Management / Marketing Services / CRM / Data / Database Marketing / Digital Marketing / Direct Marketing / Email Marketing / Campaign Management / Project Management / SCV / FastStats / IBM Acoustic / Tableau

The Company

A leading global strategic communications agency that gets their clients' customers to engage with brands through marketing communications involving a mix of data, creative, technology, insight and ideas. The firm contacts every UK household at least once a week on behalf of the some of the best known and influential global brands. Connecting the digital world and its’ users they combine CRM technologies with imaginative multi-channel communications.

The Role

A talented and experienced Account Manager is required to work on a range of clients. Reporting directly to the Account Director your remit covers all aspects of CRM from database management, data analytics, email marketing campaigns and planning; to creative, build and multi-channel communications deployment. You will manage the client relationship, ensuring their expectations are exceeded. You will be responsible for briefing all client work to the relevant department and support the internal teams to ensure the quality of work delivered to the client is of the highest standard. Assisting clients to identify requirements and develop briefing documents using internal support as required, you will liaise with external agencies and suppliers to facilitate the delivery of work and performing QC in line with client expectations. The role has a strong creative bent from receipt of the brief and covers strategic and creative development through to email broadcasts and print production. There is a particular focus on complex email marketing campaign delivery. Data responsibilities will involve using the CRM system to deliver BAU and specific campaign communications.

The Person

Educated to degree level (ideally in a marketing / media / business discipline) you will have proven customer facing skills developed over a minimum of 2-3 years in Account Management / Campaign Management and CRM, ideally within a data / digital / email marketing and offline marketing environment. Exhibiting a demonstrable passion and understanding for direct / digital / email marketing you will possess advanced commercial negotiable and relationship building skills. You MUST have advanced Data experience i.e. data processing, suppressions to building SCV’s and databases. On the digital side significant exposure to website builds and back-end databases is strongly preferred. Experience of complex email marketing campaigns is imperative and a familiarity with IBM Acoustic and Tableau is highly desirable.

The role has both creative and data requirements so experience and aptitude for both is essential. Applications from an agency background or client-side are welcomed and those from a Telco background could work well

Reference: 214934457

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