Sales Office Manager

Posted on Oct 11, 2021 by Airth Castle Hotel

Falkirk, Stirlingshire, United Kingdom
Immediate Start
£26k - £29k Annual


· Achieves sales goals by supervising sales and revenue staff.

· Prepares and costs the hotels annual Sales & Marketing plan, Implementing strategies to improve market penetration.

· Maximizes sales productivity by ensuring that sales staff utilize "profitable sales" sales techniques

· Conducts Sales research with sales personnel and monitors call productivity for each person by tracking results

· Improves call productivity by mentoring sales staff on appropriate selling techniques

· Increases sales volume and profitability by formulating and executing projects for all market areas as stated in the business plan

· Analyses sales statistics to formulate profitability

· Conducts and reviews market analysis to determine client needs, occupancy potential, desired rates, etc.

· Meets overall budgeted sales and profit margins by soliciting, evaluating, selling, and confirming business

· Conducts direct sales solicitations through phone calls, field sales, emails, direct mailings, appoiuntments, site tours, cold calling or any other new channels of guest solicitation.

· Ensures and enforces at all times GDPR guidelines.

· Designs and proposes new programmes to surpass client's needs/expectations

· Negotiates with clients to achieve maximum profit while satisfying client needs.

· Ensures customer satisfaction and hotel profit by overseeing the coordination of various department's activities related to booked business

· Ensures maximum occupancy on a daily basis by performing follow-ups on progress of groups booked with Front Office Manager, Revenue Manager and General Manager.

· Enhances the hotel's community image and stays abreast of competition, new developments, sales methods and techniques in the hotel industry

· Prepares informative reports for improved management decision making and critical evaluation of work activities

· Plans for, and implements, methods of maintaining/ increasing business volume through cost effective sales promotion, advertising and special sales projects

· Provides feedback to General Manager on changing market conditions and trends in competition

· Coordinates special local activities with the Revenue Manager And General Manager

· Creates and implements special programmes to increase overall occupancy especially in slow periods

· Directs all sales activities for all staff with sales opportunities to ensure that objectives are achieved in the Sales business plan

· Attends major travel functions and trade shows to promote the hotel with the Revenue Manager as directed by the General Manager.

· Creates awareness of other company associated properties and overall brands associated with McLeod Group companies and passes leads to relevant hotels and/or companies

· Prepares and controls the Sales Department's budget

· Maintains accurate sales statistics, client account records and reports

· Analyses departmental budget, and deviations to budget; takes corrective action and immediate follow-up

· In liaison with external public relations agents, prepares press releases and enhances awareness of Airth Castle & Hotel in the local and national market.

· Makes sure the sales team follows all applicable laws, and corporate standards and guidelines


· Utilises leadership skills and motivation to maximise employee productivity and satisfaction.

· Monitors the sales team's overall progress, service and teamwork daily.

· Co-operates with other McLeod Group associated hotels in the area to maximise the total occupancy of all.

· Maintains good relationships with the hotels Revenue Manager/Team to ensure "buy in" to hotel sales initiatives.

· Chairs daily/weekly sales & revenue team meetings to ensure both areas are working in partnership and maximising sales/leads potential.

· Screens, interviews and selects potential sales team candidates.

· Identifies training needs and develops the departmental training plan.

· Trains the sales team staff appropriately and proactively.

· Ensures that staff meets and exceeds guest expectations by training and inspiring them to provide EXCELLENCE in Service.

· Encourages, develops and manages effective employee relations within department and throughout the hotel.

· Identifies employees with potential for promotion and/or transfer and makes appropriate development plans for him or her together with the Talent and Training Manager and General Manager.

· Works closely with the Talent and Training Manager to execute the following Human Resources related tasks within department: Performance appraisals
Discipline and grievance
Employee relations
Wage and salary administration
Compensation and benefits

Reference: 1355372325

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