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Marketing Decision Science Senior Manager (Data Science Manager)

Tri-S Recruiters, Inc.

Posted on Oct 4, 2021 by Tri-S Recruiters, Inc.

Not Specified, PR
IT
Immediate Start
$120k - $165k Annual
Full-Time

Fortune 100 Company

No current or future sponsorship of any kind is available for this role.

Job Summary

The Marketing Decision Science team drives data-driven strategy and decision-making across lead-generating programs through machine learning, advanced analytics, testing, and optimization. This team develops data-driven solutions for optimal lead purchasing and lead routing across our main lead-generating programs such as lead aggregator click, call, and search engine campaigns.

Key Responsibilities

Develops and builds alignment around machine learning/predictive modelling, optimization strategies

Develops, leads, and continually optimizes portfolio of projects to execute on pricing sophistication strategies

Leads managers and builds and develops team dedicated to executing acquisition sophistication strategies

Knowledge/Skills/Abilities/Experience

A degree of any level in quantitative field such as mathematics, physics, or computer science

Proven experience leading data science team and leading cross-functional projects

Proven experience applying data science projects within marketing

Proven ability to manage a highly technical team with the ability to oversee machine learning/predictive modelling and optimization projects

Proven knowledge of advanced techniques such as machine learning algorithms/decision trees

Ability to train, develop, and teach technical team members (data scientist, analytics engineers, analysts)

Technical knowledge of digital advertising, marketing technology, and applying data science to auction-based bidding

Reference: 1346103841

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