Data Analyst

CV-Library

Posted on Sep 23, 2021 by CV-Library

Atherstone, Warwickshire, United Kingdom
IT
Immediate Start
£40k - £45k Annual
Full-Time
We are currently looking for a Data Analyst to support the European Marketing Department for a business based near Coventry.
Salary up to £45,000 per annum

Good knowledge of SAS is a preferable for the role as extracting, manipulating and preparing customer data for email marketing campaigns is a key responsibility of the role
SQL is essential

The Europe Region Central Lifecycle Marketing team aspires to identify relevant opportunities across the customer lifecycle to deliver personalised, behaviour triggered, multi-channel journeys that drive customer engagement, deliver revenue growth and support customer retention.
Responsibilities of the Marketing Analyst/Data Analyst:
- Deliver insights, analysis and modelling into multi-channel customer journey performance to identify new engagement opportunities that drive revenue, retention, loyalty and growth
- Deliver monthly and weekly performance reporting dashboards and develop new dashboard and channel performance metrics as appropriate
- Lead the scoping and analysis of customer segmentation and campaign audience for engagement programme data feeds and lead the required data extraction, data cleansing and data delivery processes
Complementing excellent analytical and reporting capability the Analyst must demonstrate:
- Proficiency in SAS, SQL and Excel
- Knowledge of Alteryx, Tableau and Spotfire would be advantageous
- Confident in translating analytics into insights and presenting to management
- Excellent time and project management skills
- Excellent stakeholder management skills
- Strong customer focus
- Accuracy and attention to detail

Reference: 214730466

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