Posted on Sep 11, 2021 by J & C Associates Ltd
We are IT Recruitment Specialists partnered with a prestigious Global Consultancy who require a "B2B Analyst" for one of their Clients based in London, Remote working.
As an Analyst on the EMEA Marketing Analytics & Insights team, you'll be responsible for generating top of the funnel reports, analyses and visualisations surrounding B2B Client.
You will have access to a wealth of data and work with a diverse set of partners to inform stakeholders of key opportunities and trends within B2B for client.
Role task and responsibilities:
Construct and execute critical metric reporting for the B2B Client section
Liaise with key stakeholders to generate regular and ad-hoc reporting on marketing activities, country performance and financial KPI's
Campaign web performance by segment, profile or channel
Analysis and insight on: customer behaviour, customer journeys, funnel analysis, customer segments, content performance and paid media.
Support the team in quarterly marketing return on investment reporting by substantiating data, synthesizing results, and updating performance dashboards
Tracking and implementation maintenance
Data cleansing and variance analysis
Experience in ad tech
A customer experience/user journey focused mindset
Intellectual curiosity, flexibility, and high attention to detail
Undergraduate degree in a quantitative field preferred
Must have experience with Analytics systems (preferably Adobe)
Must have tag management experience
Experience with AAM (or similar) preferred
Proficiency in Excel, SQL, Hadoop, Tableau, and knowledge of forecasting models preferred
Strong communication and interpersonal skills, and the ability to work as part of a diverse team and build relationships with colleagues around the globe