Head of Brand
Posted on Aug 23, 2021 by Coventry University
The Midlands' highest ranking modern university in the Guardian University Guide 2021, Coventry was also named University of the Year for Student Experience in the Times and Sunday Times Good University Guide 2019. People are taking notice of us, so there's never been a better time to join
Marketing and External Affairs are seeking a talented and driven Head of Brand to join our team!
You will be a strategic and creative thinker, with a strong passion for education and the ability to collaborate with others to turn your passion into a clear brand strategy that unites internal stakeholders and translates into engaging campaigns for internal and external audiences. You will ensure that a clearly articulated brand, with a consistent and effective brand message relevant for a global audience, is displayed internally and externally across all communication channels and key areas of high impact.
You will have Group level responsibility for overseeing all aspects of the Coventry University Group external brand placement. It requires the creation, communication and coordination of a clear brand framework and subsequent brand guidelines (including proposition/visual identity/tone of voice/signage) for the overarching Group and its constituent parts, including Coventry University, Coventry University London, CU, Coventry University Online and Coventry University's partner institutions.
We also offer a great range of benefits, such as contributory pension schemes, a generous holiday allowance and access to a range of discounts and offers exclusively available to staff. All this and more makes Coventry University a great place to work.
If you feel you could help us to build upon our previous success, then please complete an application form. We'd love to hear from you!
· Hold a Degree in a discipline with a strong marketing focus or a degree with equivalent work experience
· Experience of working as a brand manager or responsibility for an organisation's brand.
· Experience developing brand identities with focus on building brand positioning and strategy and nurturing relationships with stakeholders
· Experience of collating, analysing and presenting data.
Please note that we may close this advertisement early once sufficient applications have been received.
Closing Date: 5 September