Digital Marketing Manager
Posted on May 5, 2021 by CV-Library
Morson Talent are proud to be partnering up with leading British-based property investment and development business specialising in the regeneration and remediation of brownfield land and urban environments. They currently have an exciting opportunity for an experienced Digital Marketing Manager to join their team at Trentham Estate.
The Trentham Estate is one of the country's top visitor destinations. Comprising 725 acres, it is the last remnants of one of England's great garden estates. The estate attracts in the region of 3 million visitors a year, due to its wide appeal and diverse activities to engage every generation! Whether that be their beautiful gardens, woodland, wildlife or even their artisan markets, local shops and headline events there really is options for everyone.
With this in mind, we are looking to secure a passionate Digitally led Marketing professional from a similar sector who can transition into this exciting role!!
The role purpose is to drive the improvement of sales through reaching audiences and sharing Trentham's brand story and building the Trentham Community.
Develop and own the digital marketing strategy for the business with our external partners
Be the project lead for the new digital strategy systems development and integration for all digital marketing and digital customer activity (ticketing/ e-commerce / CRM / Website / Mobile)
Create and communicate digital deployment plans for each platform that creates an integrated approach for the customer
Build your stakeholder network of marketing colleagues, sales, design and external partners to deliver the strategy and build awareness of the brand
Work alongside the external agencies to develop the SEO and PPC strategy maximising budgets to build best in class online performance.
Work collaboratively with the Commercial Team to develop the social media strategy and develop the social media skills across the product owners
Ensure all digital channels operate on brand and support the wider brand thinking and philosophy
Be the innovation lead in digital activity to enhance the customer experience across the whole journey
Be owner and keeper of Trentham web presence and ensure we can maximize the effectiveness of user experiences
Build and deliver an analytics platform for all channels to performance manage digital activity and spend. Translate these reports into simple dashboards for the business to understand performance. This needs to be linked to the business objectives
Run analytics and data deep dives to gain insights to improve the target penetration of digital marketing spend
In house content planning for organic social media
Day to Day management of portal activity
Develop and set up other digital marketing and interpretation channels such as heritage and nature interpretation and visitor centre customer journey
Working with Head of Marketing on digital Budget Management
Maintain knowledge and adhere to relevant Group Policies and Procedures, Legislation and Regulations
What does the ideal candidate look like?
Experience creating content for social media, online and print
Experience using Adobe Creative Cloud suite
Understanding of social media and publishing tools (e.g. Hootsuite, Buffer, Sprout Social) and ability to observe trends and spot emerging platforms/tools
Experience using WordPress CMS to update websites
Experience using email marketing systems (e.g. MailChimp)
Passionate about creating great-quality content
Excellent knowledge of Microsoft 365 packages
Attention to detail including good use of grammar and spelling
Creative flair and ability to generate unique ideas
Excellent time management and organisational skills/ability to work to tight deadlines
Communication and interpersonal skills
Teamwork and the ability to foster good working relationships
Ideally, the successful candidate will come from the Leisure / Destination industry
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