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Creative Writer

Posted on Mar 19, 2021 by Vertical Plus Limited

Plymouth, Devon, United Kingdom
Design & Creative
Immediate Start
£18k - £22k Annual
Full-Time


We are looking for a talented creative writer to write product description, articles, newsletters and short narratives to both build and promote E Commerce sites on the internet as well as developing new ideas and promotions to help support partner sites.

Vertical Plus is a fast-growing and innovative Plymouth based E Commerce company providing our very best service to our clients. We are located at the Plymouth Science Park which provides low cost parking for staff and is easy to access from all parts of the city. Around the park are numerous cafes and restaurants; including an on site cafe and Dartmoor is only a short five minute drive.

Vertical Plus offers a professional, friendly and supportive environment within an open plan office free of discriminatory practices. We encourage all employees to reach their full potential and are ambitious and hard working.

Role Summary:

Time Management

  • develop a strategic plan and goals for writing, marketing and publication on a weekly/monthly basis

  • maintain a work calendar

  • meet deadlines, multi-task and prioritise effectively

  • be proficient in planning and identifying goals

  • anticipate and identify issues, remove obstacles and track completion

Content

  • To manage a portfolio of top selling products (aka "Gold" Products) spread across several partnerships run by the Account Manager.

  • Obtain visitors to these Gold products through keyword research and building.

  • Help widen the range of Gold products with the key account manager and the client by suggesting variations and adaptations (eg colours, sizes and other attributes.

  • Manage a portfolio of "Silver" products spread across several partnerships run by the Account Manager.

Inventory

  • Optimisation of blog articles and web content according to set company content policies and guidance documents

  • Carry out social media strategies set by Strategists, Account Managers and Clients

Social Media

  • Optimisation of blog articles and web content according to set company content policies and guidance documents

  • Carry out social media strategies set by Strategists, Account Managers and Clients

  • Contribute to and update Vertical Plus's social sites (Facebook, Twitter, Instagram, Vertical Plus Website)

  • Manage and coordinate the day-to-day social content and experience across all brands.

Blogs

  • set up and maintain lively and interesting blogs across all sites about products to generate interest

  • keep blogs up to date

  • provide the most current information of interest to your marketplace at large.

  • post any breaking news you come across as soon as you find it.

Key Words

  • add keywords to the content of writing to improve website rankings

  • not overuse them to cause sites to be banned for spamming

  • select words and phrases in the content of your website that someone is most likely to use when researching for the relevant website

  • each web page should have keywords that include phrases found throughout the page content, title tag, headings, attributes and link text

  • rearrange order of words and phrases that occur often to keep each tag unique

  • not use the same string of keywords on all of your pages because it could hamper SEO

New Stock

  • list all on line shops' available stock to keep sites fresh and up to date.

  • target listings with basic descriptions initially and more detailed descriptions when stock starts to sell

Knowledge and Experience required:

We are looking for a talented creative writer. The candidate should have at the minimum a degree in English Language or similar and have a flair for writing product descriptions, blogs and other narratives to both build and promote E Commerce sites on the Internet.

The candidate should work quickly and accurately and have a good written style suitable for the retail sector. Speed is of the essence and the writer will be expected to be good at time management. A knowledge of, or experience of, SEO (Search Engine Optimisation) will be a distinct advantage.

A good working knowledge of the Internet is essential as you will be registering on a variety of websites as well as developing new ideas and promotions to help support your sites. You must command an excellent use of English, must have good computer skills, be a good communicator and be capable of working on their own initiative but also as part of a team.

Person Specification

Part of what makes Vertical Plus successful are the highly motivated people who work here and their enthusiasm for online marketing. We recruit individuals who have a creative approach to problem solving. Our employees have a 'can do' attitude. An inspiration to your colleagues, you'll have passion and a commitment to getting things done while always placing the client at the centre.


To apply

Please read the outline job description below and then click APPLY FOR THIS JOB NOW to submit your CV and a covering lettering outlining why you are suitable for the role.

Applications will be considered as they are received so please apply at your earliest convenience.

Vertical Plus Ltd strives to be an equal opportunities employer.




Reference: 1133101465

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