Senior Manager, Consumer Experience & Digital Strategy
Posted on Mar 19, 2021 by Altria
PLAY A KEY ROLE IN DESIGNING, EXECUTING AND MANAGING END TO END CONSUMER JOURNEYS SUPPORTING A FORTUNE 200 CPG COMPANY TOWARD ITS 10-YEAR VISION AND STRATEGIC GOALS. HAVE A BACHELORS DEGREE WITH DEEP EXPERTISE IN THE DIGITAL MARKETING SPACE? IF SO, WE WANT TO SPEAK WITH YOU!
We are currently seeking a SENIOR MANAGER, CONSUMER EXPERIENCE & DIGITAL STRATEGY to join our team in RICHMOND, VA, or we are open to REMOTE WORK arrangements.
WHAT WILL YOU BE DOING:
Develop an enterprise strategy and roadmap to incorporate consumer journeys and insights in day to day operations in support of Altrias 10-year conversion vision.
Own and develop test and learn plans to accelerate Altria's understanding of consumer conversion engagement. This includes consumer segment identification, journey map creation & strategy development supporting Altria's 10-year vision.
Identify key business insights to help inform enterprise conversion strategies and go to market plans across Altrias potential reduced harm portfolio.
You would apply new, creative ways to reach and engage adult tobacco consumers through content and channel activations.
Responsible for collaborating with cross functional teams to craft and deliver iterative test plans that yield tangible results. Working across the business with Digital and Technology partners, Brand Marketing and Legal.
Analyzing existing tools and capabilities to identify areas of opportunity, or to activate upon specific business initiatives.
WE WANT YOU TO HAVE:
Bachelors Degree in Marketing or relevant field.
10+ years of relevant professional experience. Advertising agency, digital marketing and e-commerce experience is highly desired.
Proficient in crafting end to end consumer journey maps and consolidating disparate data sets to understand consumer problems along their journey.
Shopper marketing and Design thinking a plus.
Strong analytic and critical thinking skills with the ability to apply data analytics to develop focused initiatives and work plans.
Experience implementing digital marketing and e-commerce tests (Adobe marketing suite, SMS, Digital Media, Magento).
Demonstrated ability to work autonomously and collaborate effectively across functions.
Strong communication skills (written and oral).
Comfortable working in an evolving and changing "white space" environment with a passion for learning.
Experience working in agile environments.
In addition to the opportunity to apply and develop your skills toward key business objectives, we offer an excellent compensation package including a competitive base salary, comprehensive health/vision/dental insurance, participation in our deferred profit sharing and incentive compensation programs as well as a relocation assistance package.
Altria Group is a FORTUNE 200 company that leads the premier tobacco companies in the United States. Headquartered in Richmond, Virginia, Altria Group holds diversified positions across tobacco, alcohol, and cannabis. Our tobacco companies include some of the most enduring names in American business: Philip Morris USA, U.S. Smokeless Tobacco Company, John Middleton. We have 35 percent ownership of JUUL Labs, Inc., the nation s leading e-vapor company. And we have an 80 percent interest in Helix Innovations, which manufactures and markets on!, an oral tobacco-derived nicotine pouch product. We complement our total tobacco business with our ownership of Ste. Michelle Wine Estates and our significant equity investment in Anheuser-Busch InBev, the world's largest brewer. Altria s significant stake in Cronos Group, a leading global cannabinoid company, represents an exciting new global growth opportunity.
At Altria, we celebrate the power of diverse teams working together to shape our future. We are inspired to bring our best because our unique strengths are valued. We believe our personal success and progress should be guided by Our Cultural Aspiration, a new articulation of what we value and who we aspire to be, collectively. Our Cultural Aspiration respects and complements individual identity, embracing each other s unique strengths, welcoming newcomers and developing the best, most inclusive and diverse teams. Over the next 10 years, we have the opportunity to make more progress on harm reduction than we have in the past 50 years. Join us as we work together to shape a better future for adult tobacco consumers, our employees, and our shareholders. Each Altria company is an equal opportunity employer.