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Performance Marketing Manager


Posted on Dec 19, 2020 by FINE+RARE Wines Ltd

City, London, United Kingdom
Immediate Start
Annual Salary

The Performance Marketing Manager will lead efforts to grow FINE+RARE's client base, increase engagement and drive conversion, leveraging customer insights to inform strategy and optimise performance.


Working collaboratively with the wider Digital, Brand and Sales teams, you will:

  • Drive and future-proof the FINE+RARE digital marketing strategy to establish key areas of focus, priorities for improvement and set budgets correctly against ROI
  • Own the paid media and SEO strategies and planning, including organic, PPC, display, paid social, affiliates and referral
  • Drive traffic through to acquisition and order, playing a key role in not only increasing traffic numbers, but also sessions to registration ratios, online conversion rates and ECommerce revenue
  • Work with the development team to create a Digital analytics suite for tracking key performance metrics across the website
  • Manage performance budgets and associated agency relationships
  • Develop high quality acquisition and engagement programmes, campaigns and initiatives, converting leads to customers
  • Constantly optimise activity, targeting and segmentation to improve ROI
  • Build in-house marketing automation to enhance efforts and increase efficiencies; scope out and identify new platforms and systems to improve performance
  • Measure and report back to key stakeholders on the effectiveness of programmes and campaigns, assessing these against KPIs

Person Specification

  • Proven knowledge and hands-on experience of managing paid media campaigns for luxury brands and/or top-performing agencies
  • Fully conversant with Google Ads, Google Analytics, Google Tag Manager, Facebook / Instagram Ads Manager, etc
  • Previous experience of using and creating PowerBI reports in addition to Google Analytics
  • Experience working with multiple CRM tools is a plus, including Salesforce, Hubspot, etc
  • Strong analytical skills and a data-driven approach to problem-solving
  • Customer-focused with an ability to connect digital marketing approaches to customer journeys
  • Experience optimising landing pages and improving acquisition funnel conversion
  • Good understanding of SEO
  • Excellent communication skills, with the ability to manage multiple internal and external stakeholders and influence and collaborate with a range of people at all levels
  • An interest in fine wine and spirits

Reference: 1039505535

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