BI Engineer with SQL Coding and Campaign Marketing experience.
Posted on Sep 10, 2020 by ComTech Europe Limited
My client want to reinforce their team with an additional resource: a BI Engineer with skills in SQL coding and ideally experience in direct marketing campaigns & customer targeting.
He/she will be part of the Campaign Operations team within the Business Intelligence department that is responsible for the development of direct marketing target lists.
- Discuss with marketing the target group they want to contact for their direct marketing actions (retention, acquisition, winback) and give advice on selection possibilities based on available data.
- Translate the customer targets into data requirements in order to prepare and script the customer target files via SQL coding and UNICA campaign tool.
- Knowledge of the UNICA campaign tool is a plus, but not required upfront: learn on the job and internal training will be a first important aspect of the job.
- Respect & apply contact rules for e-mailings, outbound calls, SMS and push notification campaigns.
- Deliver the target files to the call center or sales (they will contact the customers based on your input)
- Report on & pro actively follow up with marketers on issues in order to guarantee on time & correct delivery of final campaign target files
Background & Skills:
- Bachelor degree or equivalent in experience (economics, marketing, IT ).
- Experience in an analytical business environment through internship or first professional experience.
- Strong coding skills in SQL (to be used in a business context)
- Basic knowledge of BI tools, databases & datawarehouse as a plus
- Knowledge of UNICA campaign tool is also a plus (learn on the job - training foreseen)
- Analytical skills - familiar with relational databases - likes to work with data - likes to work in a direct marketing context.
- Dynamic, entrepreneurial, self-starter, stress resistant, pro-active and fast learner profile.
- Strong communication skills & result oriented
- Be able to translate marketing requirements in correct target files
Is a MUST that you have very good SQL coding in order to do queries.
The role is 60% technical (SQL coding) & 40% Collaboration with Marketing team (analysis of data, provide recommendations to Marketing teams for the targeting of their campaigns).
- English is mandatory. Dutch and/or French is a plus.