NL - (Digital) Marketing & Communication

Posted on Feb 12, 2020 by Randstad Multilingual Recruitment Banen

Eindhoven, Netherlands
Health Care
Immediate Start
Annual Salary
Full-Time
E mail Content Marketeer PH BNL

In this role you have the opportunity to

Set up a consumer acquisition plan as part of the CRM strategy. You will also design and optimize content in the consumer journeys that are part of the brand new consumer engagement program using Sales Force Marketing cloud. In this new role you ll be part of a pioneering team that is discovering and building a way to the Northstar Creating a seamless multi channel platform with tailored communication based on response and behavioural data of our consumers.

As the E mail Content Marketeer you will work together with the CRM Audience Manager Webshop Manager. You know what makes a consumer click or open an e mail and are able to perfectly translate customer insights into new (e mail) campaigns or content. Your mission Make e mail a steady top contributor for our Direct to Consumer strategy and you will act as e mail expert in the launch of large promo s such as Black Friday or Solden. You will also be able to design optimize new triggered based campaigns like abandon basket or private sales.

We are looking for someone with a strong hands on mentality and a proven track record in e mail marketing CRM and e commerce, preferably at an large international brand. The ideal candidate has an commercial agile mindset and is able to work data driven, has strong copywriting in dutch has some basic design skills. The candidate should naturally bring order in chaos and has excellent project management skills. Maintaining creating 100 content blocks and business rules isn t seen as repetitive. The candidate should have experience with test learn principles. He or she should know how to define clear next steps when looking at the results of an (e mail) campaign. Affinity with Philips Electronics Health is an absolute pré and he or she should be very talented in creating content with the consumer in mind.

You like to take on a challenge and enjoy working in a motivated action oriented team. We work partly in Amsterdam and Eindhoven (flexible planning is possible).

You are responsible for

Coming up with a consumer acquisition plan for bringing 30 opt ins in 2020

Design optimize e mail campaigns as part of the general engagement strategy with a focus on sales and conversion.

Analyse e mail performance implement share learnings

Standardizing of webshop e mail campaigns to work more efficiënt

Improving CRM performance of webshop by using loyalty CLV mechanics

Creation maintenance of content in Sales Force Marketing Cloud

Further personalize our e mail communication and integrate with dynamic content where possible

You are part of

We are growing our eCommerce capability enterprise wide. You will be part of Philips eCommerce transformation together with the Philips Digital Personal Health Benelux Team you re driving this transformation.

To succeed in this role, you should have the following skills and experience

A Masters or Bachelor degree (business, marketing or similar)

At least 2 years experience in e mail marketing

Experience with advanced CRM tooling or implementation

Experience with Content Management Systems and dynamic content

Ability to work at a fast pace with agility

Proven ability to make business decision based on data analysis

Strong project time management

Ability to influence and build strong working relationships

Considerable business acumen and commercial thinking

Fluent in English and Dutch, French is a strong pro

Why should you join Philips

Working at Philips is more than a job. It s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways.

Reference: 843461644

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