Marketing Manager, Freight

The successful Marketing Manager, Freight will be responsible for leading the planning, execution and optimisation of the marketing strategy. Based in Surrey 3 days per week with 2 from home; the successful candidate will steer the direction of of the freight proposition, building a commercial marketing ecosystem. This role will lead agency relationships and own a marketing budget; and the successful candidate should have strong B2B experience.

Client Details

This role is within the Leisure, Travel & Tourism industry, based in Surrey.

Description

The successful Marketing Manager, Freight will...

Develop and execute B2B marketing strategies for freight services.
Collaborate with internal teams to create targeted campaigns.
Analyse market trends and competitor activity to inform strategy.
Manage the creation of marketing materials, both digital and print.
Oversee marketing budgets and ensure cost-effective delivery.
Track campaign performance and adjust strategies as needed.
Build and maintain relationships with key stakeholders and partners.
Ensure all marketing activities align with business objectives and branding guidelines.Profile

A successful Marketing Manager, Freight should have:

Proven experience in B2B marketing, ideally within the Leisure, Travel & Tourism industry, Freight or Logistics. We are open to applications from outside of this sector if you can demonstrate strong commercial results, working with an industry leading brand.
Strong understanding of freight services and the associated market.
Excellent project management and organisational skills.
Ability to analyse data and translate insights into actionable strategies.
Strong communication and stakeholder management abilities.
Creative thinking with a focus on delivering measurable results.Job Offer

An exciting opportunity to own and build a legacy brand