Marketing Manager

Role – Marketing Manager role
Location – Norfolk
Working hours – Monday to Friday – 8.30am – 5.00pm
Capacity of role – Permanent position
Salary – £45,000 per annum.

Our client is currently looking for a Marketing Manager to lead day-to-day marketing activity of the business. This is a hands-on management role for a commercially minded marketing professional who can combine clear strategy, strong content, creative judgement, disciplined project management and practical delivery.
The role includes supervising a small marketing team, coordinating external agencies and working closely with Sales and senior stakeholders to support brand visibility, lead generation, customer engagement and specification activity.

Main duties include –
• Lead the group content marketing strategy across all brands, ensuring activity is planned, prioritised and aligned with commercial objectives.
• Develop and manage marketing calendars covering website content, campaigns, PR, events, advertising, email marketing and social media.
• Supervise, mentor and support Marketing Executives, setting clear priorities and maintaining high standards of delivery.
• Attend marketing meetings with external agencies and ensure actions, deadlines and deliverables are followed through.
• Support SEO through content development, link building, technical coordination and agency management.
• Create, proofread and edit content before publication, maintaining a consistent tone of voice, strong visual presentation and high standard of written English.
• Use modern content creation and collaboration tools to produce, brief and manage assets for web, social, email, print and sales support.
• Manage organic and paid social activity across relevant platforms, ensuring content is purposeful, on brand and appropriate to each channel.
• Plan and deliver email marketing, CRM and automation campaigns using Mailchimp, HubSpot, Campaign Monitor or equivalent tools.
• Track campaign, website, email, social, paid media and SEO performance and provide regular reports for internal stakeholders.
• Maintain the CPD database and complete CPD certification administration for the Sales Team and RIBA-related activity.

Candidate Attributes –
• Proven marketing experience, ideally in a B2B, manufacturing environment.
• Excellent written English, copywriting, proofreading and editing skills.
• Strong organisational and project management skills, with the ability to manage multiple priorities and deadlines.
• Experience managing digital marketing activity, including websites, email or CRM campaigns, social media, paid media, content and reporting.
• Confident working with data and analytics, including GA4, Google Search Console and dashboard/reporting tools.
• Experience managing or coordinating external agencies, suppliers and internal stakeholders