CRM Manager

We are currently recruiting for a CRM Manager to join a fast-growing direct-to-consumer subscription business operating within the health and wellness sector. This is an exciting opportunity to take ownership of retention, lifecycle marketing and customer lifetime value within an ambitious and entrepreneurial environment

Reporting directly to the founders, you will be responsible for the end-to-end CRM strategy, owning customer communications across email and SMS. Working closely with acquisition and growth teams, you will play a key role in improving customer retention, subscription performance and long-term revenue growth.

This role would suit a commercially minded CRM professional who enjoys taking a hands-on approach, using data, automation and customer insights to deliver measurable results.

Responsibilities:

Own and manage the CRM programme across email and SMS channels
Develop and optimise customer lifecycle journeys including onboarding, retention, win-back and reactivation campaigns
Drive repeat purchases, subscription conversion and customer lifetime value
Manage subscriber retention and reduce customer churn
Create and execute segmented campaign calendars and automated customer journeys
Develop loyalty and referral initiatives to increase customer engagement
Monitor list health, deliverability and customer segmentation strategies
Analyse customer behaviour, retention and lifecycle performance metrics
Deliver regular reporting and actionable insights to senior stakeholders
Ensure all customer communications remain accurate, compliant and aligned with brand guidelines
Work collaboratively with growth, creative and product teams to improve customer outcomes and commercial performanceKey Requirements:

Previous CRM, lifecycle or retention marketing experience gained within a DTC, ecommerce or subscription-based business
Strong hands-on experience using Klaviyo, Recharge and Canva
Experience building automated flows, customer journeys and email/SMS campaigns
Experience working with subscription or repeat-purchase business models
Comfortable analysing retention, churn and lifetime value data
Familiarity with Shopify and subscription platforms would be advantageous
Strong copywriting and customer communication skills
Commercially aware with a data-driven approach to decision making
Experience using AI tools to improve efficiency, reporting and campaign execution would be beneficiaIn return we are offering:

Competitive salary ranging from £45,000 to £65,000, depending on skills and experience
Hybrid working with a Central London office location
25 days annual leave (pro rata) plus bank holidays
The chance to be a key contributor in a small, ambitious, and highly collaborative team
Opportunity to build and scale finance processes from the ground up
Influence strategic decisions and make a direct impact on growth and profitabilityInterested? Then APPLY now for immediate consideration