Brand Activation Executive - North West

Brand Activation Executive

North West - Manchester/Liverpool

Up to £35,000 + Car Allowance + Bonus

Podkováň Brewery has been brewing traditional Czech lager in the heart of Bohemia for over 600 years. As we continue to grow our UK business, we're looking for an ambitious, energetic, and creative Brand Activation Executive to be the face of our brand in the on trade. This is a hands on field-based role that combines brand activation, sampling, events, customer engagement and commercial support to drive awareness and sales across the On Trade.

You'll be responsible for bringing our brands to life where it matters most – in pubs, bars, festivals, and events, while working closely with our Business Development Managers to unlock new opportunities and support commercial growth.

If you're passionate about beer, enjoy engaging with customers, delivering standout activations and supporting commercial growth through events, tastings and business development opportunities, we'd love to hear from you.

The Role:

Deliver engaging beer tastings, sampling sessions and consumer experiences across pubs, bars, events and festivals
Represent the brand at trade and consumer events, acting as a passionate ambassador for our portfolio
Plan and execute impactful brand activations that increase visibility and rate of sale
Identify and secure opportunities for events, festivals, tap takeovers, partnerships and promotional activity
Support Business Development Managers with customer presentations, sales pitches and new business meetings
Generate qualified leads and identify new venue opportunities for the sales team
Ensure excellent execution of point-of-sale materials, visibility assets and branded equipment within customer venues
Coordinate and manage activation logistics, including stock, POS, merchandise and event requirements
Gather market intelligence, customer feedback and competitor insights to support commercial decision-making
Work closely with Sales and Marketing teams to ensure brand activity aligns with commercial objectives
Monitor and report on activation performance, customer engagement and sales impact.
About You:

Previous experience in Drinks, FMCG, Hospitality or Marketing
Passionate about beer and confident talking about brands
Experienced in brand activation, events, marketing, field sales or customer engagement.
A natural relationship builder who enjoys meeting people and creating commercial opportunities
Highly organised and able to manage multiple events, venues and projects simultaneously
Creative and commercially minded, with a flair for developing innovative events, promotions and activations that drive brand awareness and customer engagement
Willing to travel regularly and work occasional evenings and weekends to support events and festivals
Self-motivated, proactive and able to work independently in a field-based environment
Full UK driving licence and willingness to travel as required
Benefits:

Competitive salary plus performance-related bonus
Opportunity to represent Podkováň Brewery, an established brewery with over 600 years of brewing heritage
Autonomy and ownership within a growing UK business
Genuine career development opportunities as the business continues to expand
Supportive, entrepreneurial, and collaborative working environment
The opportunity to play a key role in building a premium Czech beer brand within the UK market
Please get in touch with Evie Coates or click “Apply Now” to be considered for this vacancy.

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Advocate Group is the sole and exclusive talent partner for Podkováň. All direct or third party

applicants will be forwarded to Advocate Group for processing

The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors.

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy