External Sales Manager - East Midlands

External Sales Manager

Field-Based | Cable & Electrical Products

Competitive Salary + Bonus + Benefits

Are you a driven sales professional with experience in electrical distribution or cable products? We are seeking a proactive Externl Sales Manager to oversee and grow sales across the East Midlands for our industry-leading range of cable solutions. Although the role is field-based, you will be joining a well-established and supportive team headquartered in Cheshire.

This position is ideal for a motivated individual who excels in customer engagement, new business development, and representing a respected brand within the cable and electrical sector.

Key Responsibilities

Manage and develop an existing portfolio of accounts across the East Midlands , ensuring high levels of customer satisfaction and retention.
Identify new business opportunities with distributors, contractors, OEMs, and project stakeholders.
Promote the company's full cable product range, providing technical guidance and support to customers.
Create and deliver regional sales plans aligned with company targets and growth objectives.
Conduct regular customer visits, site meetings, and technical product presentations.
Negotiate pricing, contract terms, and agreements in line with company policy.
Work closely with internal departments in Cheshire-including customer service, technical, and logistics-to ensure efficient order processing and after-sales support.
Monitor market trends, competitor activity, and regional developments, reporting insights to management.
Attend trade shows, industry events, and networking functions.

Preferred Attributes

Established client network within the cable or electrical industry.
Experience selling to electrical wholesalers, contractors, or OEMs.
Strong understanding of the UK construction and infrastructure sectors.
Ability to support financial planning and assist with annual budget development.
Flexible and willing to take on additional duties as required.

Qualifications & Requirements

Proven experience in sales or account management within the cable, electrical, or industrial distribution sectors.
Strong technical knowledge of electrical cable products and applications (highly desirable).
Excellent communication, negotiation, and interpersonal skills.
Self-motivated and target-driven, with the ability to work independently in the field.
Competent with CRM systems and Microsoft Office (Excel, Outlook, PowerPoint).
Full UK driving licence.
Based in the East Midlands, with regular travel throughout the region.

If you are interested in this opportunity please send an updated cv over to (url removed) or call (phone number removed)