Social Media Executive | Fashion

There comes a point in a fashion brand's journey where social media stops being just a channel and becomes the heartbeat of the business, where every post, story and campaign shapes how the brand is seen, felt and talked about. This is one of those moments.

We're now looking for a Social Media Executive to join the business on a 12-month fixed-term contract, with an immediate start. This is a role for someone who lives and breathes fashion, someone who instinctively understands style, follows trends as they happen, and knows how to translate that energy into content that connects.

Working closely with the Marketing Manager and a collaborative team across design, sales and customer experience, you'll take real ownership of the brand's social presence. From Instagram and TikTok to Facebook and Pinterest, you'll be at the centre of how the brand shows up day-to-day, visually, creatively and commercially.
Your focus will be on planning and delivering engaging, on-brand content that resonates with a fashion-conscious audience. You'll spot trends early, know what's worth jumping on, and turn that into content that feels authentic, relevant and exciting. Whether it's styling-led reels, behind-the-scenes moments, campaign launches or seasonal drops, you'll bring fresh ideas and the confidence to execute them.

Alongside organic content, you'll manage paid social campaigns, owning budgets, testing creatives and audiences, and optimising performance to drive engagement and conversion. You'll keep a close eye on what's working, using insights and analytics to continuously refine your approach and strengthen results.

Content creation will be a big part of your world. You'll write captions with personality, brief or create visual assets, and ensure everything feels consistent with the brand's tone and aesthetic. You'll also build relationships with influencers and content creators, choosing partners who genuinely align with the brand and bring it to life in an authentic way.

While social is your primary focus, you'll stay connected to the wider digital picture, supporting campaigns, contributing ideas and ensuring consistency across all touchpoints. You'll understand how social fits into the broader customer journey, balancing creativity with commercial awareness.

We're looking for someone who already has experience managing social media for a brand, ideally within fashion or a similar consumer-led space. You'll be confident across social platforms, with a strong instinct for what great content looks like and why it works. An eye for style and detail is essential, but more than that, you'll genuinely love fashion and be excited by the pace, creativity and constant evolution of the industry.

You'll be organised, proactive and comfortable managing your own workload, while also bringing energy and ideas to a collaborative team.

The role offers a salary of £28-35,000, discretionary bonus, pension, staff discount and regular team events.

This role is being exclusively handled by Will Taylor at Hays in Lincoln, and you are welcome to contact him directly with any questions.

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