Group General Manager

Our client is a global leader manufacturer in the motorcycle components sector. They are now seeking a Group General manager who has experience in the motorcycle industry. They have offices in the UK, USA, Australia and Japan. As the Group General Manager you will provide strategic leadership across all global operations, managing Depot Managers in four international locations. You will shape and execute global sales and marketing strategies, drive commercial performance, and align pricing and business initiatives to meet ambitious growth targets.

This position requires a commercially sharp, data-driven leader with extensive experience managing distributed teams in a fast-paced e-commerce environment. You will be adept at turning analytics into strategy, optimising performance across sales, marketing, and inventory flow, and steering cross-regional initiatives that enhance profitability and customer satisfaction.

Key Responsibilities as the GGM:

Leadership & Team Management

Lead, mentor, and develop Depot Managers across four global regions
Build a high-performance leadership culture focused on accountability and continuous improvement
Define and track KPIs to drive operational and commercial successSales & Marketing Strategy

Create and execute cohesive global sales and marketing strategies tailored to regional markets
Oversee e-commerce strategy development and alignment with wider business goals
Lead global marketing campaigns with both central and local teams
Build and present robust business cases for new products, market opportunities, and promotional initiativesPricing & Commercial Strategy

Develop, implement, and optimize global pricing models that balance margin and competitiveness
Work closely with finance and commercial teams to analyse costs and inform pricing decisions
Monitor competitor activity and market trends to refine pricing and sales tacticsBusiness Insight & Sales Reporting

Design and implement reporting frameworks that deliver actionable insights
Translate analytics into strategic recommendations for the Board and operational leaders
Regularly assess sales performance to guide strategic adjustments
Strategic Operations & Inventory Flow

Provide strategic oversight of global inventory management and forecasting
Coordinate cross-regional stock movement to minimise inefficiency and fulfil customer demand
Work with supply chain teams to anticipate risks and mitigate supply constraintsThe person:

Motorcycle B2C experience is essential, applications without cannot be considered
10+ years of senior leadership experience, including multi-site and international team management
Proven success leading global sales and marketing strategies
Degree in Management, Engineering, or related field
Strong experience in pricing strategy and business case development
Advanced capability in data analytics and insight-led decision-making
Demonstrated success improving inventory flow within global supply chains
Excellent communication, negotiation, and interpersonal skills at all organisational levelsPreferred Qualifications

Degree or equivalent in Business, Management, or related discipline
Experience within the automotive or motorcycle aftermarket sector
Familiarity with ERP systems and advanced CRM platforms
Experience navigating regulated international marketsWhat is on offer

A unique opportunity to shape the future of a globally recognised, high-growth brand
A collaborative, entrepreneurial environment that embraces innovation
Competitive salary and performance-related incentives
International exposure and career development opportunitiesIf you're a dynamic, strategic leader ready to make a significant impact in a fast-paced and passionate industry, we'd love to hear from you