External Sales, Dudley

Join ASD Ltd and build your Sales career

At ASD Ltd, we are one of the UK's leading metal stockholders and processing suppliers. We support a wide range of industries with high-quality steel and metal products, backed by strong technical expertise and in-house processing capability.

We are also driving forward a more sustainable future, working closely with our customers, colleagues and communities to make a positive impact.

If you enjoy building relationships, winning new business and helping customers find the right solutions, this could be a great next step in your career.

The role

We are looking for a motivated and commercially minded External Salesperson to join our busy sales team in Dudley (DY2 0UY).

This is a customer-facing role focused on developing existing accounts, identifying new business opportunities and growing sales across a designated geographic location. You will spend some of your time visiting current and prospective customers, building strong relationships and promoting ASD's products and services, while also working on our site in Dudley closely with the internal sales team to ensure excellent customer service and account management.

You will play a key role in driving profitable sales growth, increasing market share and ensuring customers receive the right solutions to meet their requirements.

This role combines regular customer visits across the region with office-based sales activity at our Dudley site. Hours of work are 37½ per week, Monday to Friday, with start / finish times to be arranged.

What you will be doing

Every day will be varied, but your key responsibilities will include:

Managing and developing a portfolio of existing customer accounts
Visiting customers regularly to build relationships and identify opportunities for growth
Identifying, targeting and securing new business opportunities within your territory
Conducting face-to-face meetings, site visits and customer presentations
Turning enquiries and opportunities into profitable sales
Preparing and following up quotations in a timely manner
Working with internal sales colleagues to deliver excellent customer service
Increasing customer spend, frequency and loyalty
Maintaining accurate customer records and activity updates within CRMsystems
Developing and implementing account plans to maximise sales opportunities
Monitoring market activity, competitor developments and industry trends
Handling customer queries and resolving issues professionally and efficiently
Supporting credit control activities where required to ensure effective account management
Achieving agreed sales, margin and new business targets What we are looking for

We are open to experience, but you will need the right attitude, drive and commercial mindset to succeed in a sales environment.

Ideally, you will have:

Experience in external sales, business development or account management (industrial, manufacturing or metals sectors preferred)
A proven ability to build relationships and develop new business opportunities
Strong commercial awareness and motivation to achieve targets
Excellent communication, negotiation and relationship-building skills
Confidence working with numbers and commercial data
Strong organisation and time management skills
Confidence using CRMsystems and Microsoft Office applications
A consistent and stable work history
The ability to work independently and manage your own geographic location effectively A full UK driving licence is essential for this role, as regular travel to customer and prospect sites will be required.

What you will get in return

We believe in rewarding our people properly. Alongside a competitive salary, you will receive:

Life assurance
Contributory pension (5% employee contribution matched by the company)
Retail and restaurant discount schemes
Gym and health club discounts
Holiday trading scheme
Cycle to work scheme
Medicashhealthcare plan
Employee assistance programme
Financial wellbeingsupport A note on safety

Due to the nature of our industry, we operate a safety-first culture. This includes drug and alcohol testing before employment and throughout your time with us; we have a zero-tolerance approach.

How to apply

Take the next step by submitting your application online and attaching your most up-to-date CV.

The application process will guide you through to our internal system. It is designed to be quick, straightforward, and easy to complete, taking just a few minutes of your time