Job Title: Senior Ad Strategy Analyst

Job Type: Contract

Location: London

The Opportunity

We're hiring a Senior Ad Strategy Analyst, for a high-growth, global digital platform expanding its ad-supported business across international markets.

This is a high-impact role sitting at the intersection of ad tech, data, audience strategy, and monetisation, supporting senior leadership in shaping the next phase of growth.

If you're looking to move beyond execution into strategy, insights, and commercial decision-making, this could be a strong next step.

What You'll Be Doing

Ads Strategy & Market Insights

• Support strategic analysis across international markets, considering differences in maturity, regulation, and advertiser demand
• Build structured frameworks and insights to support global vs local decision making
• Contribute to product and monetisation prioritisation

Monetisation & Yield Strategy

• Analyse performance data to identify revenue growth opportunities
• Support initiatives to improve:
• Yield optimisation
• Pricing strategy
• Audience targeting effectiveness

Programmatic & Ad Tech Strategy

• Apply knowledge of the programmatic ecosystem (DSPs, SSPs, publishers, platforms)
• Translate technical insights into clear business recommendations
• Support strategic thinking around ad product and platform evolution

Executive-Level Communication

• Build clear, structured, presentation-ready outputs
• Turn complex data into simple, actionable narratives
• Support ad hoc strategy deep dives for leadership

What We're Looking For

• 3-5+ years' experience in digital advertising, ad tech, programmatic, or ads strategy
• Strong understanding of:
• Programmatic ecosystem
• Audience targeting and measurement
• Ads monetisation
• Background in strategy, analytics, consulting, or structured problem solving preferred
• Ability to work with ambiguous problems and bring structure
• Strong analytical thinking and communication skills (especially PowerPoint/storytelling)
• Experience in international or multi-market environments is a plus

Why Consider This Role?

• Move into a strategy-focused role (not campaign execution)
• Work on high-visibility projects with senior stakeholders
• Gain exposure to global markets and a scaling ads business
• Strong mix of data, strategy, and commercial impact

GCS is acting as an Employment Business in relation to this vacancy.